Category: Twitter Page 2 of 3

Twitter tips, tools and rants.

When Reuters released its new social media policy last week, their competition had to be salivating. The wire service appears to be digging its own grave by stipulating in no uncertain terms that its reporters are not to use social media to break news. All news is to be broken on the Reuters wire, no exceptions.

The idea of spurning social media for breaking news in order to protect your wire service would be a little like an early 90s telephone service provider spurning the notion of developing an Internet service, instead allowing competitors to use its lines to serve up dial-up service to its customers.

Truth is, Twitter is the perfect medium for breaking news. I think of it as the latest incarnation of the “this just in!” radio bulletin. As a tool, it is immediate, mobile, searchable by keyword and location, you can easily see who has passed on your news (via RTs), link traffic is easily tracked and, best of all, it has your brand attached so you can get credit for the scoop.

There is absolutely nothing more satisfying to this newshound than a series of re-tweets on my item from readers – and even better when it includes a begrudging re-tweet from my competitors.

If a news outlets that uses the Reuters wire is the first to post an item to a social media, it will look as if they broke that news. Their link to the same Reuters content will be the one passed around from retweet to retweet. One would think they might want to get their name on it first – but guess not.

I see this play out every day on my Tweetdeck, as the local TV stations battle to tweet out the latest kooky AP news item from 200 miles away first. I always can’t help but think, “Gee, why isn’t the AP trying to get this into this market’s Twittersphere before local news outlets even get the chance?”

In the end, it won’t matter if they broke the news on the wires first. Most readers don’t read the wires, they read either their preferred media site or social media to get their news. As more and more news organizations take advantage of using Twitter to break news (or in the case of the BBC, mandating it), news providers who are late to the party on every story will eventually render themselves pretty useless as breaking news resources.

It’s downright shameful that an industry leader in breaking news (including some of the biggest breaking news events of the 20th century), would just let that go in favor of protecting a corner of the market that doesn’t benefit its readers or its reporters.

I have to say, the rest of the policy is rather helpful. It largely focuses on explaining how journalists can manage professional and personal brands on Twitter, including guidelines for making corrections in the social media sphere and avoiding accusations of bias with a thorough look at one’s social media profiles. All good info to know.

10 ways journalists can look like Twitter newbies

By Mandy

On January 8, 2010

In Surviving, Twitter

I read a lot of Twitter feeds from reports and news outlets in my area (and at my paper) and I frequently see lots of little mistakes here and there that just make we mince and think, “Oh, those haters on the Internets are going to have a field day making fun of this newb.” Admittedly, I may even be one of those haters some days.

You don’t have to be some online expert to look like you belong on Twitter – just avoid doing the following and nobody will know you’re a dog (or just an old-school journalist) on Twitter.

1. You sign your tweets

In my book, this is the biggest sign that someone is a journo without a clue. Do you seriously need a byline on your tweet? If it is your own account, your name and picture should already be on it. If it is your news outlet’s account, I repeat: Do you really need a byline on a tweet? You only have 140 characters to work with and you’re wasting them if you feel the need to sign your name to the sentence you just blasted out.

2. You ask the Twittersphere to respond by direct message

Probably the most frequent error I see. If you put an inquiry out on Twitter, do not ask people to reply by DM. Just ask them to reply. Why? Because if you aren’t following the person who wants to reply to your plea for sources, they can’t get through to you. Ask for replies or put your email out there instead.

3. You put out general links instead of specific links

I know you really, really want people to read your blog or website, but you don’t have to make it a chore. If you want to promote a certain post, send the link to the post. If they like your blog, they’ll bookmark it or subscribe by RSS – they don’t need your site’s home page force-fed to them on Twitter. Especially avoid saying, “New post about blahblahblah at yourhomepage.com! Check it out!” Someone might come across that tweet in a Google search two weeks from now and that post/story may be off your front page by then. Don’t waste people’s time. Use a URL shortener like bit.ly or tinyurl if you need to fit in a long link.

4. You don’t post links at all

The absolute worst. Don’t say, “I’ve got a new story/blog post about X up online now. Check it out!” Everyone who sees your name on Twitter doesn’t know your website or your news outlet. You’re part of the stream that could be coming from lots of Twitter sources – and you’ll quickly be forgotten if you do this. Right after they laugh at you.

5. You never reply to anyone else

Twitter is not a tool for you to blast out links to your work. It’s a space for interacting with your followers and asking questions of those you follow. Even if you only reply by direct message to friends’ inquiries, you need to reply when you are asked a question. you should also take the time to read others’ tweets and reply once in awhile. You might even learn something!

6. You don’t follow anyone

Slightly worse than #5. Everything said there applies. Don’t know anyone on Twitter yet? Go to Twellow and search by your beat, city or interests and start following some people. Go to Muck Rack and follow other journalists or news organizations. And re-read #5 – if people reply to you, follow them. Make them the beginning of your Twitter circle

7. You never re-tweet

This is a clear sign that you only use Twitter to push out your own content and don’t read anyone else’s. If someone says something interesting, if they reply to you and you want to share it or they pass out a link you’d like to pass on, hit re-tweet. It takes less than a second to pass on someone else’s tweet to your followers. Have you never read a tweet from someone else worth that one second? If you aren’t using a Twitter client with a re-tweet function, there’s also a button to re-tweet on the web form (just hover over the tweet with your mouse and you’ll see it).

8. You use your news outlets main website as your web link in your profile

Sure, it’s a minor point – but it makes you look like a journalist without a clue. If someone wants to contact you off Twitter, this link doesn’t help. If you have a blog or a profile page on your paper’s site or on your own, link it there. If you have a Google Profile, Facebook page, Linked In account or anything at all that reflects you, put that link there. Think about it, would you ever believe a source whose contact information was so incomplete? Which leads me to…

9. You don’t have a profile picture

If you use the default icon on Twitter, 90% of users will just assume you are a spammer or simply someone who doesn’t know what they’re doing. Again, would you trust a source without a face or some sort of recognizable image? It doesn’t have to be “you” per se (though it would help your cause), but it shows you made the basic bit of effort to complete your profile.

10. You exclusively tweet just about your published work

I’m not saying you have to get personal or tell everyone what you ate for lunch, I’m just saying you need to loosen up a little. Tell your followers who you’re meeting with today, what you’re working on or what’s going on at a event you’re covering. Feel free to add comment or answer questions on the news of the day (within all the usual ethical limitations of course) or re-tweet info from other users. Or, if you’re really feeling comfortable, go ahead and get personal. Readers and sources can like journalists when they seem like real people.

Links roundup: Media law news, paid content and crazy ideas

By Mandy

On November 11, 2009

In Online Revenue Models, Recommended Links, Twitter

Media Law News

Geanne Rosenberg, writing for the Nieman Lab, jumps into the Federal Shield conversation, asserting that student journalists should also get the protections of their professional counterparts. If you read this blog, you know I’m a big proponent for citizen journalists, bloggers and other “non-professionals” to get this protection, so kudos to her for recognizing the rights of students as well.

The Nieman Lab has an overview of a longer paper from Marion Fremont-Smith at Harvard law about the non-profit model for funding news. There are a lot of questions out there as to whether or not tax law might need to be changed to allow for a current for-profit news org to become non-profit. Fremont-Smith’s paper argues there should be no new guidelines or legislation needed to make this happen.

A very interesting case is going on right now where TV personality Glenn Beck is essentially trying to use domain name laws to out an online critic (and it doesn’t look like it’s going anywhere). While it goes against the reason behind the law, it certainly is a creative way to circumvent other media law to take down those who oppose your point of view.

Who’s charging for content – or not

For those keeping score….

Talking Points Memo: Exploring a membership model, but not an all-encompassing pay wall.
Newsday – Creating a subscribers-only pay wall – and Steve Outing thinks they’re nuts & suggests a micropayment model.
Dallas Morning News – DMN is betting on readers being willing to pay more to have a better newspaper – not online yet, but in print.
Speaking of “premium content” that is “worth paying for”, Outing started a great discussion about what content readers might be willing to buy.
And now for something completely different. Check out the new site for the non-profit Texas Tribune if you haven’t already. It’s lovely – simple, clean, easy-to-read. And everyone’s really hopeful this is a news experiment that will succeed.

Crazy ideas worth hearing

Robert Niles has a provocative idea – evaluate whether or not your site really needs to be in Google News, Crazy? Maybe, but check it out. There’s some potentially mind-blowing food for thought about why news sites and blogs may not want to be involved with Google News – and it isn’t about that silly “freeloading” nonsense. He argues that search engine page views aren’t “quality” views and they might be leading to more spam.

Or, if you really hate Google and you’re Rupert Murdoch, you’ll insist the search engine is stealing your stuff against your will. Google finally had enough of the News Corp. owner, saying that if he really doesn’t want Google indexing his sites, he can be removed. Of course, this blogger thinks Murdoch knew that already.

Newspaper-sponsored blog networks! Catch the wave! While it certainly isn’t the first such blog network (ahem), the Guardian is hiring bloggers to cover local news.

And seriously, it’s been said before and said again, this time by Paid Content: When is someone going to buy Breaking News Online ? They’re the best there is at breaking news online – and yet, they are still independent.

And a word or two about the Twitter

Social Media Today has a great bit of coverage about Twitter lately i just had to share.

For one, there’s a much-needed reality check on Twitter’s trending topics from the folks at Social Media Today, more importantly, do those topics really reflect what people are actually talking about or what is really going on in the world?

They also take a refreshing look at Twitter lists from the “quality over quantity” perspective. In other words, it isn’t a popularity contest to get listed a lot, especially wen there are a lot of lists.

And get ready to take down your “English only” Twitter search filter. Soon enough, we’ll be able to translate tweets with no problem.

Business models, social media and cool interweb tips

By Mandy

On August 28, 2009

In Industry News & Notes, Online Revenue Models, Recommended Links, Twitter

Best Things I’ve Read This Week

The always awesome Paid Content has an excellent analysis by Nic Brisbourne on his version of the future of news. At it’s core – it isn’t anything you haven’t heard before: Better quality writing, investigative journalism and in-depth analysis are a commodity we in the professional news world have going for us, even as news itself is an abundance.

He suggests we should leverage this to reinforce our place in the market – and do so with less cost and without charging for access to the news. He notes the examples of TechCrunch, Pitchfork and Huffington Post leveraging their trusted brands into things they can charge for – and doing so with a low enough overhead to make it with decent online ad rates. It isn’t earth-shattering – but it is at least the most plausible plan I’ve ever heard.

On the flip side – there’s the privately-funded investigative model of journalism that’s still wearing it’s fledgling feathers – but it’s really rocking out. If you haven’t seen it yet, check out “Strained by Katrina, a Hospital Faced Deadly Choices” in the NY Times Magazine. The long-form investigative narrative is the sort of journalism we all wish we were doing – and it wasn’t done by the New York Times, for once. The work on this piece was funded by a grant through ProPublica – who worked with the NY Times to get it into print. Could agreements like this be a part of the future for in-depth reporting? If work like this is what comes out of it, I’m sold.

News on News

Ok, I get it, so maybe you want a more technology-oriented solution? How’s about an iPhone App that Automatically Picks the News You’ll Like ?An RSS reader that builds a custom news network for you based on your reading habits? That sounds like something we should be working with. Even if the reader doesn’t “pick us” to be in an individual’s mix, something like this makes news accessible to those who don’t have the time to find new news sources. Maybe that new source can be you?
Every online news source has either considered or tried free classifieds, with varying levels of success (mostly bad). Boing Boing asserts that Newspapers can’t make themselves as simple as craigslist – a well-deserved slam on the classified pages of most newspaper sites. There’s a reason why Craigslist works and we may have missed the point in trying (pathetically) to duplicate their effort.
Did you know The Guardian is the most bookmarked newspaper on delicious? I don’t really know what that says about them, but they must have a lot of news their readers find to be useful – or else they wouldn’t be bookmarking it. Check it out.
First it was the bloggers, now it’s the tweeters getting into the press boxes. One twittering fan has gotten courtside press credentials at St. John’s – the first of his kind (and probably not the last).

Social Media News

Breaking News: Social Media Is for Narcissists! To some people (i.e. my parents), it may seem like a no-brainer that my generation (Y, Why?) is full of narcissists in regards to social media. What is interesting is the surveyed groups of (much younger) Gen-Yers understanding that that might not be such a bad thing to really sell yourself in such a competitive world – not only in business, but in life.
In related news, all that news about teens not being into Twitter may not be right. It isn’t so much that the proportion of teens on Twitter are low, but that the majority of social media users are older simply because the social web is growing up. Twitter – unlike many of the others – actually started with an older group and they’ve had a longer time to adopt it.
Pat Thornton writes on Poynter about different newspapers’ approach to Twitter use – and how there doesn’t seem to be one right answer for getting a good ROI out of it. Automated accounts sometimes work, personal accounts sometimes don’t – so perhaps variety is the answer? (At Cincinnati.Com, we have both)
As you know, not everyone is sold on social media’s value – not even all of those marketers and brands out there. As much as some old-school companies might be fighting, the stats say Social Media Resistance Is Fading Fast and adoption rates are soaring.

Cool Tips!!

If you’re the sort of journo is is doing (or desperately trying) multimedia and online work in several software suites, you might find this collection of software cheat sheets from 10,000 Words helpful. It outlines helpful hints for all sorts of video, audio and web programs.
And while most of these little hints apply to marketing and advertising types,it might be good to know these Eight Twitter Habits That May Get You Unfollowed or Semi-Followed so you don’t look like a tool on the Internets.

Roundup: Social media innovations and business models

By Mandy

On August 20, 2009

In Industry News & Notes, Online Revenue Models, Recommended Links, Social Media, Twitter

Check it -it’s a rundown of news and notes on social media innovations, more pay model plans and why you shouldn’t look silly on the internets.

Take Note

According to the internets, More Employers Use Facebook To Vet New Hires Than LinkedIn, hence why I keep stressing why you should A. Be on these networks and B. Be doing it well enough to not look dumb.
And not that it should be news to anyone here, but Twitter is The New Way Mainstream Media Breaks News. I can’t preach it enough around my paper – let’s break news on Twitter first, then worry about the links. We do this at my paper every day – and sometimes I won’t even bother tweeting a headline if we aren’t first in our market or it isn’t original. The traffic from Twitter isn’t much anyway – so it’s better to be first than first with a link. Of course, we still want to be factual, too (that one’s for you, Bruce).

Keeping News Alive

The Online Journalism blog asks if the (UK) Times’ Culture subscriptions is a potential model for charging for online newspapers. Why? It’s more than just a newspaper subscription – it’s a membership with incentives like ticket deals, exclusive access and more. It’s just one way to make a pay wall worth it if this kind of model would move to the web.
Speaking of paying for news, a CUNY project sought to find New business models for journalism to answer, “What happens to journalism in a top-25 metro market if a newspaper fades away. Can journalism be sustained? And how?” There are four total – some of which have been panned and a couple of others that have real legs (though none are really earth-shattering).

Innovations in Social Media

Mashable reports that our friends at TweetMeme are working on Retweetable Comments. Huh? You’ve seen on several blogs and articles where you can tweet article from a button, but this would allow people to tweet individual comments on those blogs. A very cool way to get comments to go viral (and encourage commenting in the first place).
Speaking of Twitter, Patrick Thornton has been hard at work at Bringing engagement to an old, one-way medium. His marketing plan for a new novel is exactly what social media marketing should be – fun, creative and original. While his exact approach doesn’t exactly work for a news entities’ needs, using social media as a customer service platform is a must. Why else even be on Twitter if you can’t answer questions?
If you haven’t checked it out yet, the Huffington Post has embraced the age of “My” news with a new Facebook Connect hookup that allows interaction between Facebook profiles and user activity on their sites. The sync is a no-brainer for an operation of their kind – and a lot to live up to. Something like this takes a lot of work, but it would be great to see more news orgs (and yes, smaller ones) jumping into a forward-thinking arrangement like this.

Quick links and an update

By Mandy

On July 16, 2009

In Industry News & Notes, Recommended Links, Twitter

It’s been a busy time professionally for me, so I apologize for not updating with any regularity. If you haven’t been reading about it, my company Gannett, has laid off more than 1,000 employees, including 101 at my paper. I am one of the lucky ones, thankfully.

While I still pull my head together, I have gathered a few links of interest. Check ’em out.

How to: Sign up and start your Twitter account

By Mandy

On June 12, 2009

In Twitter

While getting a Twitter account is fast and easy, it does have a lot of little decisions along the way that can affect how your finished account turns out. If you’re not very comfortable signing up for new web accounts or you’d just like to have a guide to set up Twitter, consider this your wizard.

Signing up

1. Go to www.twitter.com

2. Click on the green button that says “Get started – Join”

3. On the first sign-in screen, put in:

a.    Your full real name (so people can find you)
b.    A username, which will be how people know you on Twitter. You might want to use your full name or first initial and last name (no spaces).
c.    A password you can easily remember
d.    An email address
e.    Create your account

4.    Yay! you have a Twitter account. From here on our, you can sign in at www.twitter.com with this login info. You can refer people to your Twitter account by sending them to http://www.twitter.com/yourusername.
5.    The next screens will walk you through finding people to “follow” – or subscribe to – on Twitter.
a.    Skip their suggested users (at the bottom of the screen, hit skip).
b.    If you have a Hotmail, Gmail or other online email account, you can see if the people in your address book are on Twitter. Enter your email address and password and it will scan your address book.
c.    On the next screen, it automatically selects all of your email contacts on Twitter for you to follow. De-select those you don’t want to follow right away.
d.    On the next screen, do not prompt Twitter to invite your contacts that aren’t on Twitter to join (hit skip at the bottom of that screen).

Setting up your account the first time

Now its time to set up your account. Sign in to Twitter, if you aren’t signed in already, at www.twitter.com. Click on Settings in the top right corner of the screen.

A few tips:

Be sure to fill out your profile info as completely as possible and add a short bio. At least include a real name, position, affiliation and city.
Don’t protect your updates. Twitter works best when you are open and transparent.
Under the profile tab, add a website link of some kind. You may choose to use a link to your blog or Facebook accounts if you have them, or just put in the link to some of your work that may help describe you.
Add a photo to your account under the profile tab. You need to have an image on Twitter – do not use the default. It doesn’t have to be a photo of you, but it’d recommend that for the sake of transparency (it also makes people more likely to follow you).
If you do not have a Smartphone, follow the instructions under Devices to set up your cell phone to update Twitter and/or receive direct messages. Twitter was developed for sharing info on the go and if you don’t use it on a mobile device, you aren’t getting the full experience.
Under the Notices tab, make sure to check the checkboxes for new follower and direct message emails. It helps you to keep track of your account and connections.
Click on Design to change the background or colors on your Twitter page. At some point you might want to design a background that includes more info, images or contact information for you.

From here, you’re ready to start Tweeting! Check out the Twitter Guide on this site for some tips, best practices and how-tos on Twitter.

Get to know your Twitter stats

By Mandy

On April 17, 2009

In Twitter

There are tons of sites jumping on the Twitter bandwagon every day – from new posting apps to URL shorteners and analytics providers – it’s all a lot to take in. I have been really getting into Twitter Analyzer lately to really dig into my publication’s Twitter account and I just can’t say enough great things about it.

I run @cincienquirer for the Cincinnati Enquirer every day – it is one of a half-dozen we run and our primary news account. Using TA, I can re-examine what subjects we post about the most, when we’re posting and when we could stand to increase/decrease our frequency. Check out these stats (updated as of today) for @cincienquirer – how useful would this info be to your news organization?

Average update frequency (by hour)

How often we update by date

Most-tweeted keywords

Wouldn’t it be great to know this info about your newspaper?You can also get great statistics on the people who read, follow and re-tweet your tweets. You can see how active your users are (how much they tweet), who re-tweets or mentions you the most and how many followers you can expect to gain over time.

Follower density by location

How many messages are read by followers (red) and re-tweets (blue)

Twitter followers

Whether you use TA or another analytics program (like Omniture, which you may use for your website stats), this is info you should be monitoring regularly if your news organization is on Twitter. Without a regular look at your usage stats and your followers, it is difficult to monitor your success at reaching your desired Twitter audience.

Twitterizing your staff

By Mandy

On April 3, 2009

In Social Media, Surviving, Twitter

Newspapers all over the country all seem to be springing into action on Twitter. If they aren’t already there, many are at least starting to check it out for use in their newsrooms.

Steve Buttry, the Information Content Conductor (how’s THAT for a title?) at Gazette Communications in Iowa is holding a webinar entitled “Leading Your staff Into the Twitterverse” through the American Society of Newspaper Editors.

Here’s the tipsheet he’s including for the webinar of several resources for those getting started on Twitter. It’s got a lot of info on how to set up and run an account and how to make Twitter work for you as a journalist (including an answer that question I get in every training session, “What do I say?”).

Check it out. Also, revisit yesterday’s post about my own Twitter tips.

Dispatches from the living amongst journalism's walking dead

Category: Twitter Page 2 of 3

Business models, social media and cool interweb tips

Best Things I’ve Read This Week

News on News

Social Media News

Cool Tips!!

Recommended reading for June 10th-12th

Get to know your Twitter stats

Follow Me

Get This In Your Email

Subscribe via RSS

Search This Site

Archives