What I found while studying news, disinformation and the audience they (mostly) share
How could someone possibly believe that?
Like many journalists and media researchers, I’ve found myself asking this question about disinformation that has gone viral via social media. Though I’ve spent years learning how and why disinformation is created, I’d never had the opportunity to explore the motivations of the people who believe and share these stories. That is what led me to do more in-depth research during my year as a John S. Knight Journalism Fellow at Stanford.
Over the course of six months, from December 2018 through the spring of 2019, I conducted in-depth interviews with nine Americans who were selected for their relationships with both disinformation and mainstream news. I had planned to interview more participants, but life circumstances got in the way.
Through these conversations, I came to the conclusion that the media industry isn’t facing a disinformation problem as much as an engagement problem. It isn’t merely the insidious and convincing nature of disinformation that drives people to consume, believe or share false news, but is also a profound disconnection from the mainstream media and how it works.