There are tons of sites jumping on the Twitter bandwagon every day – from new posting apps to URL shorteners and analytics providers – it’s all a lot to take in. I have been really getting into Twitter Analyzer lately to really dig into my publication’s Twitter account and I just can’t say enough great things about it.
I run @cincienquirer for the Cincinnati Enquirer every day – it is one of a half-dozen we run and our primary news account. Using TA, I can re-examine what subjects we post about the most, when we’re posting and when we could stand to increase/decrease our frequency. Check out these stats (updated as of today) for @cincienquirer – how useful would this info be to your news organization?
Average update frequency (by hour)
How often we update by date
Most-tweeted keywords
Wouldn’t it be great to know this info about your newspaper?You can also get great statistics on the people who read, follow and re-tweet your tweets. You can see how active your users are (how much they tweet), who re-tweets or mentions you the most and how many followers you can expect to gain over time.
Follower density by location
How many messages are read by followers (red) and re-tweets (blue)
Twitter followers
Whether you use TA or another analytics program (like Omniture, which you may use for your website stats), this is info you should be monitoring regularly if your news organization is on Twitter. Without a regular look at your usage stats and your followers, it is difficult to monitor your success at reaching your desired Twitter audience.
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