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Recommended reading: Content, traffic and pay walls

By Mandy

On July 22, 2009

In Industry News & Notes, Online Revenue Models

  • Think Again: The End of Local Reporting? – Eric Alterman examines great works of hyperlocal watchdog journalism – and why it would be bad to lose that resource. A great read for this member of the choir.
  • Google to newspapers: Put up or shut up | Los Angeles Times – Common to what seems like popular belief in the journalism community, Google is not stealing your content by linking to it on Google News – it is sending traffic to your site.Let’s play nice, OK?
  • Top 5 Paid Models Worth Watching :: MinOnline – I’m a broken record when it comes to pay walls – I think they’re bad news. When they do work, however, is when you offer premium digital content in cool new ways. Check out these models that could work for newspapers.
  • What if the business model for news ain’t broke? | Journalism.co.uk Editors’ Blog – Maybe the case for ad-supported news isn’t so crazy after all. Other businesses are trying it – and it is working.
  • Why having technical skills alone just won’t cut it :: 10,000 Words – I couldn’t agree more with this post. Technical skills aren’t enough to make it in our business or any other rapidly-changing field. Having the foresight to stay ahead of the next curve, learning new skills as they become needed – that’s the key.
  • MediaShift . Newspapers Try Again with Local Blog Networks – Working with external bloggers as part of a content-sharing agreement or blogging network is hardly a new idea – we’ve been building a blog network for about the last year at the Enquirer – but it may be a necessary one for shrinking news staffs.

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