Dispatches from the living amongst journalism's walking dead

Tag: Twitter Page 5 of 6

How to: Sign up and start your Twitter account

While getting a Twitter account is fast and easy, it does have a lot of little decisions along the way that can affect how your finished account turns out. If you’re not very comfortable signing up for new web accounts or you’d just like to have a guide to set up Twitter, consider this your wizard.

Signing up

1.    Go to www.twitter.com

2.    Click on the green button that says “Get started – Join”

3.    On the first sign-in screen, put in:

a.    Your full real name (so people can find you)
b.    A username, which will be how people know you on Twitter. You might want to use your full name or first initial and last name (no spaces).
c.    A password you can easily remember
d.    An email address
e.    Create your account

4.    Yay! you have a Twitter account. From here on our, you can sign in at www.twitter.com with this login info. You  can refer people to your Twitter account by sending them to http://www.twitter.com/yourusername.
5.    The next screens will walk you through finding people to “follow” – or subscribe to – on Twitter.
a.    Skip their suggested users (at the bottom of the screen, hit skip).
b.    If you have a Hotmail, Gmail or other online email account, you can see if the people in your address book are on Twitter. Enter your email address and password and it will scan your address book.
c.    On the next screen, it automatically selects all of your email contacts on Twitter for you to follow. De-select those you don’t want to follow right away.
d.    On the next screen, do not prompt Twitter to invite your contacts that aren’t on Twitter to join (hit skip at the bottom of that screen).

Setting up your account the first time

Now its time to set up your account. Sign in to Twitter, if you aren’t signed in already, at www.twitter.com. Click on Settings in the top right corner of the screen.

A few tips:

  • Be sure to fill out your profile info as completely as possible and add a short bio. At least include a real name, position, affiliation and city.
  • Don’t protect your updates. Twitter works best when you are open and transparent.
  • Under the profile tab, add a website link of some kind. You may choose to use a link to your blog or Facebook accounts if you have them, or just put in the link to some of your work that may help describe you.
  • Add a photo to your account under the profile tab. You need to have an image on Twitter – do not use the default. It doesn’t have to be a photo of you, but it’d recommend that for the sake of transparency (it also makes people more likely to follow you).
  • If you do not have a Smartphone, follow the instructions under Devices to set up your cell phone to update Twitter and/or receive direct messages. Twitter was developed for sharing info on the go and if you don’t use it on a mobile device, you aren’t getting the full experience.
  • Under the Notices tab, make sure to check the checkboxes for new follower and direct message emails. It helps you to keep track of your account and connections.
  • Click on Design to change the background or colors on your Twitter page. At some point you might want to design a background that includes more info, images or contact information for you.

From here, you’re ready to start Tweeting! Check out the Twitter Guide on this site for some tips, best practices and how-tos on Twitter.

Promoting your work online

You’re a reporter, blogger or photographer – and we all know you’re working hard. There’s only so much your website and newspaper can do to get readers to your stories – the rest is up to you. You are in charge of your own “brand” as a professional journalist, so here’s some ways to get your work to more people:

•    Tweet links to your stories, photos and blog entries on Twitter.

•    Link to your stories or some of your photos on Facebook.

How? From your Facebook profile page, click in the empty box where it says “what’s on your mind”? It gives you the option to add a link. Paste in the URL to your story. Now all your Facebook connections can find your stories.
•    If you’re a blogger, put the RSS feed to your blog on Facebook.
How? On your profile page, click on Settings just under the “What’s on your mind?” box. From here, you can add links to blogs and other social networking sites (if you’re into that sort of thing).
•    Add your stories about national topics to Publish2.com.

Wha? It’s a site just for journalists and news organizations to share news between sites.  Submit your story there and it could show up as an “additional link” on lots of other websites like this: http://www.sfgate.com/webdb/jobcuts/
•    If you’re on Twitter – make sure people know it.

Put your Twitter link into your outgoing email signature and with your online updates.
Submit your Twitter account for inclusion onto “expertise” sites like http://muckrack.com and http://wefollow.com or manage your account on http://twellow.com.

Facebook primer for journalists added

In case you didn’t notice, I’ve added a new Resources link to the site. I’ve linked to some of the basic social media primers I’ve been creating to help Enquirer staff get acclimated to Facebook and Twitter – with more to come.

The Facebook for Professionals manual, in particular, should come in handy if you’re new to Facebook and want to know more about its setup or if you’ve been using it primarily for personal reasons and want to make a privacy wall to start using it to make professional connections.

The two charts are diagrams of Facebook and Twitter home pages to explain what’s there and how it works.

In the future, I hope to add more intro information for RSS readers, Digg, Publish2 and more. Stay tuned.

Recommended reading for May 28th-June 2nd

These are my recommended links for May 28th through June 2nd:

  • 10 Must-Haves for Your Social Media Policy – As always, Mashable pulls together the tips that can help us all – individuals or businesses and news orgs – better develop our social media strategies.
  • Keyword Streamgraphs on Twitter – This site creates a visualization of the last 1000 tweets on a certain keyword. It doesn’t really make anything useful data-wise, but it is a great little thing you can link to out of your coverage of an issue or to track your buzz on an ongoing story. Mine is made for mapping who mentions “Reds” – but you can change the link to be any keyword.
  • How to Mine Twitter for Information – Great tips on getting data from Twitter to track buzzwords and trends over time.
  • Collaborative Reporting Tools | Publish2 – This new offering from Publish2 – which is a great tool if you haven’t used it – can be used in a lot of ways. It can be used to gather news tips, crowdsource stories and allow multiple people to contribute to reporting.
  • JournoTwit – The twitter client that’s not just for journalists… – This tool is still in development, but it has great potential. It is similar too, though not as good as, Tweetdeck – only online-based. If you could make the columns customizable, I’d be switching today.
  • Journalism.co.uk : BBC double-checks journalists’ ‘professional’ tweets – I guarantee there are reporters and editor that read this and think, “What a great idea!” No, it isn’t. Twitter is “right now” – not “ten minutes from now.” If you need an editor to make sure your tweets don’t have libel, spelling or factual error, you shouldn’t be tweeting. Period.
  • Commentary: Why Twitter won’t save journalism or kill it | McClatchy – A fairly honest overview of Twitter from someone who isn’t “in the tank” like me. While I think it is short-sighted to say Twitter won’t revolutionize journalism (maybe not Twitter – but something like it can and will), it’s at least giving the service a shot.

Recommended reading for May 26-27

These are my recommended links for May 26th through May 27th:

A catch-up on recommended reading

These are my recommended links for the past couple of weeks (sorry, I’ve been busy!):

Recommended reading for April 24th through May 5th

These are my recommended links for April 24th through May 5th:

Recommended reading for April 24th

These are my recommended links for April 24th:

Recommended reading for April 21st

These are my recommended links for April 21st:

Recommended reading for April 20th

These are my recommended links for April 20th:

Recommended reading for April 14th through April 17th

These are my recommended links for April 14th through April 17th:

Get to know your Twitter stats

There are tons of sites jumping on the Twitter bandwagon every day – from new posting apps to URL shorteners and analytics providers – it’s all a lot to take in. I have been really getting into Twitter Analyzer lately to really dig into my publication’s Twitter account and I just can’t say enough great things about it.

I run @cincienquirer for the Cincinnati Enquirer every day – it is one of a half-dozen we run and our primary news account. Using TA, I can re-examine what subjects we post about the most, when we’re posting and when we could stand to increase/decrease our frequency. Check out these stats (updated as of today) for @cincienquirer – how useful would this info be to your news organization?

Average update frequency (by hour)

Average update frequency (by hour)

How often we update by date

How often we update by date

Most-tweeted keywords

Most-tweeted keywords

Wouldn’t it be great to know this info about your newspaper?You can also get great statistics on the people who read, follow and re-tweet your tweets. You can see how active your users are (how much they tweet), who re-tweets or mentions you the most and how many followers you can expect to gain over time.

Follower density by location

Follower density by location

How many messages are read by followers (red) and re-tweets (blue)

How many messages are read by followers (red) and re-tweets (blue)

Projected followers by fall

Twitter followers

Whether you use TA or another analytics program (like Omniture, which you may use for your website stats), this is info you should be monitoring regularly if your news organization is on Twitter. Without a regular look at your usage stats and your followers, it is difficult to monitor your success at reaching your desired Twitter audience.

Page 5 of 6

Powered by WordPress & Theme by Anders Norén & Hosted by Pressable