Best Things I’ve Read This Week
The always awesome Paid Content has an excellent analysis by Nic Brisbourne on his version of the future of news. At it’s core – it isn’t anything you haven’t heard before: Better quality writing, investigative journalism and in-depth analysis are a commodity we in the professional news world have going for us, even as news itself is an abundance.
He suggests we should leverage this to reinforce our place in the market – and do so with less cost and without charging for access to the news. He notes the examples of TechCrunch, Pitchfork and Huffington Post leveraging their trusted brands into things they can charge for – and doing so with a low enough overhead to make it with decent online ad rates. It isn’t earth-shattering – but it is at least the most plausible plan I’ve ever heard.
On the flip side – there’s the privately-funded investigative model of journalism that’s still wearing it’s fledgling feathers – but it’s really rocking out. If you haven’t seen it yet, check out “Strained by Katrina, a Hospital Faced Deadly Choices” in the NY Times Magazine. The long-form investigative narrative is the sort of journalism we all wish we were doing – and it wasn’t done by the New York Times, for once. The work on this piece was funded by a grant through ProPublica – who worked with the NY Times to get it into print. Could agreements like this be a part of the future for in-depth reporting? If work like this is what comes out of it, I’m sold.
News on News
- Ok, I get it, so maybe you want a more technology-oriented solution? How’s about an iPhone App that Automatically Picks the News You’ll Like ?An RSS reader that builds a custom news network for you based on your reading habits? That sounds like something we should be working with. Even if the reader doesn’t “pick us” to be in an individual’s mix, something like this makes news accessible to those who don’t have the time to find new news sources. Maybe that new source can be you?
- Every online news source has either considered or tried free classifieds, with varying levels of success (mostly bad). Boing Boing asserts that Newspapers can’t make themselves as simple as craigslist – a well-deserved slam on the classified pages of most newspaper sites. There’s a reason why Craigslist works and we may have missed the point in trying (pathetically) to duplicate their effort.
- Did you know The Guardian is the most bookmarked newspaper on delicious? I don’t really know what that says about them, but they must have a lot of news their readers find to be useful – or else they wouldn’t be bookmarking it. Check it out.
- First it was the bloggers, now it’s the tweeters getting into the press boxes. One twittering fan has gotten courtside press credentials at St. John’s – the first of his kind (and probably not the last).
Social Media News
- Breaking News: Social Media Is for Narcissists! To some people (i.e. my parents), it may seem like a no-brainer that my generation (Y, Why?) is full of narcissists in regards to social media. What is interesting is the surveyed groups of (much younger) Gen-Yers understanding that that might not be such a bad thing to really sell yourself in such a competitive world – not only in business, but in life.
- In related news, all that news about teens not being into Twitter may not be right. It isn’t so much that the proportion of teens on Twitter are low, but that the majority of social media users are older simply because the social web is growing up. Twitter – unlike many of the others – actually started with an older group and they’ve had a longer time to adopt it.
- Pat Thornton writes on Poynter about different newspapers’ approach to Twitter use – and how there doesn’t seem to be one right answer for getting a good ROI out of it. Automated accounts sometimes work, personal accounts sometimes don’t – so perhaps variety is the answer? (At Cincinnati.Com, we have both)
- As you know, not everyone is sold on social media’s value – not even all of those marketers and brands out there. As much as some old-school companies might be fighting, the stats say Social Media Resistance Is Fading Fast and adoption rates are soaring.