Dispatches from the living amongst journalism's walking dead

Category: Rants Page 2 of 3

What measures success in journalism these days?

As part of our effort to be open about the ongoing development of TBD.com, the Community Engagement staff has been writing a series of posts as to why and how we ended up here. It’s always the first question I get asked when I meet someone here in DC (can you tell by the accent?), so it’s a good assignment for getting to know us.

The story of how I ended up here is relatively well known (thanks to this and this), so I wrote about why I made the move.

In putting it together, I was thinking back to when I first announced (in mid-April) that I was leaving the Enquirer to come to TBD. A young journalist I know asked me, “Why in the world are you doing this? You have a good job. You’ve made it.”

I guess, in some ways, she was right. I had a voice at the table at a decent sized newspaper (and  had made it through several layoffs). That used to be a major milestone in my planned career goal – but a few months ago, I had an epiphany: My goals are outdated – and they really weren’t mine to begin with.

From Day 1 of journalism school, we were taught that to work at a Known Media Source is the biggest of big deals. Our ultimate goal would be to work at the New York Times’, Washington Posts and CNNs of the world – because that’s what many generations of eager journalists before us wanted. We were led to believe if we, like them, were to do good work at several smaller newspapers, we’d someday get brought up to the Majors of journalism to do the important kind of news that matters.

It’s kind of laughable in hindsight.

The big newspaper as the end-all-be-all is a throwback to a state of journalism that doesn’t really exist anymore. The culture of today’s big newsrooms are more “Stepford Wives” than “His Girl Friday”, employing journalists from a certain kind of background from a certain group of universities to tell a certain kind of story in the same way they’ve always told stories. Some are willing to stretch out of that box, but most haven’t. As an individual, you have to be quiet and fit in or you leave.

You don’t have to be in the Majors of newspapering to do important news that matters to people anymore. You don’t even have to be at a mainstream media source or have gone to journalism school. You don’t even have to call yourself a journalist at all. Getting recognition from big newspapers or major awards, while still nice, isn’t really the bar we have to measure ourselves by anymore. Exposure, originality and branding is the key – and you can do that on your own blog.

And that’s where TBD came in for me. I wanted the chance to do something new – and it was becoming obvious that I’d have to leave that Stepford Journalist career path to do it. Who knows? It might have been too large a risk – time will tell – but I bet I learn more from my time at TBD than I would have at a newspaper.

Am I saying I might not go back sometime or that I wouldn’t still want to work at one of those bastions of journalism someday? Of course not. I’m just saying I don’t think the old measures of success apply anymore. My success, for now, is TBD (har har).

Today’s news now or yesterday’s news today?

Want to know if your publication is web-first? I have a simple test for your newsroom.

In your daily news meetings, listen for how many times an assignment editor or reporter says, “….we’ll have that for tomorrow.” If this is in reference to anything but an enterprise story from the budget, that’s a bad sign. If it is in regard to any event happening that same day, it’s a very bad sign.

I’ve been on the online side of newspapers for my entire professional career and I’ve seen a lot of culture shifts, but the online deadline of now seems to be the biggest gap to cross. It seems that many reporters and editors are no longer driven by competition to be first with the news. Many don’t think there even IS competition.

With so many newspapers closing up shop in the last five years, many metro newspapers (like the Enquirer) are the only dailies left standing in their cities. In smaller areas, newspapers have enjoyed lifetimes of market domination. With the old school competition gone, some news people have simply taken to early in-office retirement.

Where reporters once raced to get exclusive stories into the next edition before the competing afternoon paper could jump aboard, now they don’t see a good reason to rush when the print deadline is 5 p.m. They ask, “Who are we trying to scoop, anyway?”

As online editor I can only say, “Everybody.”

Just because there’s no other printed daily newspaper in town doesn’t mean there isn’t competition. The Cincinnati Post may be dead and gone, but it doesn’t mean we’re the knight left standing. My paper still has to contend with several TV station websites, a “weekly” business journal reporting daily news online and a robust blogosphere that can (and often do) beat us to the punch.

Putting aside the obvious time implications of true breaking news, let’s look at the day-to-day budget – the press conferences, scheduled events and government meetings. How long after such an event has taken place does it take for your publication to have some sort of news online?

If it is more than an hour before this gets online, you’ve already lost to the competition. If it is leisurely filed at 5 p.m. for the next day’s paper, well, you should probably just pack up your website and head home.

The fact is, it isn’t even just about being first, it is about proving your value in a 24-hour news marketplace.

Readers expect information as soon as something happens. Any gap in time between an event happening and when they read about it from the “paper of record” is time spent looking elsewhere, on Google, Twitter, blogs, TV sites, etc. to find out what’s going on. They aren’t expecting a Pulitizer winner in 20 minutes, just the basics.

How relevant is that write-up of a  late night school board meeting in the day-after-tomorrow’s paper? If we as an industry still exist for the purpose of informing the public, we should re-evaluate our relevance if we can’t even get a basic overview of a government meeting to them within a half hour of its conclusion. For breaking news, the deadline of NOW is even more important.

We as journalists want readers to choose us and, preferably, pay for us – but we need to give them a reason to want it in the first place.

An anonymous comment ban could kill the public forum

In light of the Cleveland Plain Dealer‘s recent outing of an anonymous commenter on their site, columnist Connie Schultz comes out against anonymous comments on news sites altogether.

I’m not at all surprised she’d take this stance – most reporters seem to feel this way because (I theorize, anyway), they have to put their names on everything they write and wish everyone who attacked their work had to do the same. It’s understandable, but in a lot of ways also very hypocritical.

Journalists want whistle-blowers to rat out government, friends and bosses and live for meaty quotes sharing unpopular or even dangerous points of view. We’ll also usually be happy to let you express those opinions anonymously — just so long as we get to put our bylines on them. We want to serve as a community hub and “voice of the people”, but only want to allow certain opinions to be heard.

The commenters on the story note readers appreciate knowing who is saying what and many acknowledge that it probably would improve the tenor of comments – but they also know it will cut back on dialogue at large (and not always the bad kind). Here’s a comment from a user named RVA123:

There are some risks with requiring names on Cleve.com forums: Though you may be able to ultimately verify authenticity, creating and posting false names will still be too easy for motivated trolls. It probably reduces participation – – which can be perceived as a good thing if it reduces irresponsible posts written solely to drive a negative reaction, and a bad thing if it kills your conversations (and a potential revenue stream for the site) altogether.

Several other commenters note they’d be less likely to share opinions under their real names because they don’t want their bosses and neighbors to know their political leanings, what they watch on TV, where they live or what they REALLY think of their jobs. It isn’t that they have something to hide or have such outrageous opinions they’d never want their names attached – they just want the modicum of privacy they feel the Internet has provided in the last decade or so.

So is less conversation really what we want? Is it better if we have fewer opinions so long as they’re all bylined and well thought-out? From the reactions I hear in my own newsroom every day, I’d say it’s an overwhelming opinion that yes, that’s exactly what we want.

I don’t like being in the position of defending the sort of toxic, anonymous comments that currently permeate news sites, but I believe we as an industry are clinging to an outdated model of what it means to allow the community to have its say. We think that by printing a handful of letters to the editor we are responsibly letting readers have a say because they put their names on those letters. Never mind that those letters usually don’t represent an entire generation of readers – one that tends to do most opinion-sharing online using social media – and are overwhelmingly submitted by white writers.

Aside from any demographic arguments that could be made (and I’d love more and better data if anyone has it), I know how I feel about what I read. My local letters to the editor regularly seem to me to be written by people who aren’t my age and don’t have much in common with my way of life, so I don’t consult them to find out real community reaction on the issues I care about and neither do most of my contemporaries. I turn to blogs, Twitter, Facebook and, yes, the comments on the stories themselves, to see what people have to say. There are a lot more of them – and they’re often far more familiar to me.

If news sites were to eliminate anonymous comments, we should consider what kind of reader would be left out in the cold. Not every anonymous commenter is a racist stalker with an axe to grind – so maybe we shouldn’t be so quick to throw the proverbial baby out with the bath water.

Anonymity isn’t to blame for bad site comments, it’s a lack of staff interaction

A Twitter discussion I glimpsed Sunday – and follow-up blog post and discussion about it from Steve Buttry – has had me thinking a lot about anonymous commenting on news sites yesterday. Of course, a lot of that also comes from the fact that I returned from a week-long furlough to moderate comments on the morning after the health care reform bill passed (I don’t know what the mood is like where you are, dear reader, but it’s pretty heated here in Southwest Ohio).

As I’ve written here before, it is part of my job to navigate the waters of Cincinnati.Com’s article and blog comments to determine what should stay and what gets removed as per our terms of service. Back in 2008, I helped set up the site’s comment system, wrote our discussion guidelines and laid the groundwork for how comments would be moderated. The process has evolved and grown to keep up with what we’ve learned from interacting with and watching our community members – and it’s given me a unique perspective on anonymity and commenting.

Of all the comments I’ve removed and all the users I’ve had to block from our sites, I’ve learned a few things that have led me to believe that anonymity doesn’t really matter at all. Here’s why:

1. Most users who have had comments removed do not believe their comment was racist/homophobic/libelous/spam – and they would see no problem posting that comment again (and again) under their real names.

2. Most users who have comments removed or are kicked off the site have no problem contacting staff by phone or email to complain, thus dropping their anonymity in most cases. Aside: The tops is when they use a work email address to defend their statements about how “X race is too lazy to work”. Hilarity.

3. Banned or unverified users will find a way to post what they want to post. Whether it is creating a fake Facebook/OpenID identity, a new IP address, dozens of Hotmail addresses, cleaned cookies – they’ll do it to get around a login system. There are about five users I have kicked off our site dozens of times – and there’s seemingly nothing I can do to get them to go away permanently. One even went so far as to tell me, “Do what you want. I have nothing but time on my hands – and you don’t.”

On the flip side, I am a longtime member of a message board that has very few of these problems. The site’s thousands of users know and respect one another for the most part, conversations stay on-topic and free of hate speech and I rarely see users or comments removed. What’s their secret? Constant moderator interaction.

A moderator is always online -and there is an indication of this that shows up on the forum. The moderator regularly participates in discussion, responds to questions and, most importantly, will give warnings publicly when they are needed. It’s not uncommon to see a gentle “Hey guys let’s try to get this back on topic” or “I had to remove a few posts that got pretty heated, try to keep it civil, folks”. Sometimes the moderators don’t even have to do this. Other members will band together to fight off a troll – or defend a friend they feel was wronged. This sense of community derives from the understanding that there’s safety and support supplied by that moderator presence.

Contrast this with the moderator involvement on most news sites. Most users don’t even know a staffer was reading their comments until they are removed. Chances are most users don’t know a site’s moderators until they get a warning. We all know what the solution is, but our paper – and most other sites like ours – is not able to put that amount of manpower into moderation. Community interaction is not a top-level priority to most news outlets – and that’s the real problem.

We as an industry like to collectively wring our hands about the toxicity of online comment boards, but if we really want to improve the quality of on-site discussion we need to be willing to get involved in our sites in a hands-on manner. No amount of word filters, comment-detecting robots and user-end moderation will replace the presence of a dutiful moderator (and that, unfortunately, requires money).

Furloughs – and the one year anniversary of Zombie Journalism

The furlough – a company cost-cutting measure previously associated with the manufacturing sector – now embraced by those of us working in paragraph factories around the nation.

In the last year, my husband and I have had three separate weeklong furloughs (perhaps it wasn’t so wise to marry a journalist after all). These furloughs are, we’re told, what’s keeping us employed. According to my 2009 W-2, they are also making me earn the same salary as a manager working 50+ hour weeks as I did as an hourly employee two years out of college. Sadface.

(Aside: These are the times where I think back to freshman year at journalism school. I wonder what it would have been like to pick the PR or advertising tracts instead of news. Luckily, none of us went into this business to get rich.)

Furloughs have been something of a hidden blessing for some journalists. They’ve used the uninterrupted time away from work to learn new skills, take on freelancing work or send out resumes for new and better positions. Others have relished in the fact we can’t be contacted on furlough (as opposed to vacation), taking this precious time to spend with family and friends. I’ve used my time to do a bit of both.

A year ago, I had a furlough this same week. It was then that I launched Zombie Journalism to be a place for me to experiment with WordPress, share some of the insights I learn on the job and get my name out there for future career opportunities. I hadn’t planned on it becoming a “real” blog – I don’t really have time to be a “real blogger” – but we’ve had our moments in the last year where it approached something kind of real.

I hope some readers have had an opportunity to learn something here in the last year. In the next year, I’ll try to write more and better posts that you’ll find interesting – and maybe even comment on every now and again. It started with a new URL – as I recently purchased ZombieJournalism.com (which has only become available since March 2009). I also plan a redesign very soon – so stay tuned.

If you have things you’d like to know as a fellow journalist, social media enthusiast, student, reader or stalker – let me know (it’ll certainly help with the writer’s block). Let’s make ZJ’s next year the One Where it Counts.

Kirkland trial coverage shows us why good beat reporting still matters

If you’re in Cincinnati, you’ve no doubt been bombarded with news of the trial of serial killer Anthony Kirkland, which started last week here in Hamilton County. If you aren’t familiar, here’s a little background. Really, it isn’t all that important to the point of this post.

The local coverage of this high-profile trial has provided a demonstration in action of how important the very roots of good court reporting still are in this age of social media.

There’s no less than two TV stations live blogging the trial and several outlets and reporters live-tweeting the proceedings, including Enquirer court reporter Kimball Perry. Fox19 has a very interesting Dipity timeline on the case (kudos to them). This is all in addition to the exhaustive video, stories, photo galleries, etc. that we usually are serving up at a trial like this.

Honestly, it’s all gotten to a point where I believe readers may be over-saturated with coverage.

Even with all of this going on, thing’s get missed. Kimball has been scooping the heck out of the people recording the event live right next to him because, well, he knows what’s going on. At one point, a couple of local TV reporters asked him what just happened and what it meant.  They knew he knew – and he was explaining all of it on his Twitter feed (and shooting Flip videos).

This isn’t to knock on TV competition or social media, but merely to underscore how even with all of this technology available and a million ways to describe what’s happening, it is the oldest skill set in the toolbox that has offered one-of-a-kind insight into a difficult case.

This isn’t something Kimball does just for big trials, he’s in that courtroom every day. He found out the defendant was pleading guilty before anyone else because he knew who to ask – and how to ask. A lot of our competitors don’t have reporters in court often enough and long enough to soak up the experience, lingo and legal know-how to cover a trial the way Kimball does.

That’s just what good beat reporting’s all about – and it’s something we seem to have less of all the time as we have to do more with less. Twitter and live blogs and all that are great tools for enhancing the way readers get news, but it’s tough to replace the know-how of an experienced beat reporter.

We’ve also found that the newfangled tools available aren’t always the best options depending on the circumstances.

This fascination with live-blogging at the local level started last spring during a similarly high-profile trial in Warren County, where a young newlywed was accused (and convicted) of killing his young wife. Local TV station WLWT sent reporter Travis Gettys to live blog the trial using CoveritLive. It was immensely popular and Gettys became something of a local celebrity – it was good stuff.

We have Cover it Live and use it for chats and live blogs sometimes. We could have used it in that trial, but we chose not to. Our reporter in that case, Janice Morse, strongly believed her coverage would be better informed and more comprehensive if she were paying strict attention to the trial and not describing the proceedings.

While I think both kinds of coverage would be valuable to readers – we could only send one person, so we opted for the old way. She said that over the course of the trial, those live-somethinging the proceedings had asked her what was going on, what a particular term meant, etc. And rightly so, I know from live blogging past events that you don’t always really take in what’s going on, information sort of passes through you. That can make it very tough to go back and write a comprehensive story at the end of the day.

The live blog is just one tool – and one we don’t always have to use. The same goes for Twitter, video, carrier pigeons and anything else me might try to get out info to readers. When it comes down to it, sometimes you just need someone to help explain stuff. That’s our job.

The “lost” generation of journalists may be my own

In a recent post on Reflections of a Newsosaur, Alan Mutter lamented a lost generation of journalists among those coming out of college right now. He was right about the lost generation, but I think he has the wrong people in mind.

Instead, I think of my own age group – those too young to have ever experienced the heyday of newspapers and too old to live on hope alone.

Sure, there are a lot of journalists coming out of college right now (or in the last year) who will never be able to work in a newsroom as most of us know it, but I think they are better off than one might think. They’ve been trained in multimedia, they’re inexpensive, flexible and are far better prepared to become “new” journalists (mojos, start-up reporters, bloggers) because they never learned the bad habits of “old” journalists. Best of all, idealism is on their side.

No, I believe the truly lost generation of journalists may be my own.

A few days ago, Pat Thornton, an industry blogger and founder of Beatblogging.org posted that he left journalism. In the time I’ve read his work, Pat has always been full of ideas for the industry and he really believed it would change. For him to give up is really saying something.

As Thornton noted, “Maybe I would have been better able to withstand the upheaval in journalism if I had known the good times.”

And he isn’t alone. In response to Thornton’s news, a former classmate of mine, Meranda Watling, tweeted, “I want to believe journalism can make a difference. I haven’t given up yet. But I’m not sure how long idealism sustains you.”

I know this feeling of near hopelessness isn’t confined to our “gap generation” of journalists – but we are victims of some seriously bad timing.

We got to work just as or just before the bust started. Many of us attended journalism school in the late 90s/early 2000s, just as those schools were starting to rethink their focus on the web. If we learned anything about it there, it was half-baked, at best. Some of us got further training on our own or on the job, but many just got laid off (if we got jobs at all).

Consider this: Of all the very talented journalists I knew in my days in Kent State student media – 18 of 25 right off the top of my head are no longer in the business due to layoffs. From my experience, most newspapers killed their young first.

Even those who have managed to stay employed don’t have it so great. We, like everyone else, wait around for the next shoe to drop.  Every potential mentor and helpful editor has lost hope – or their job. If there are older journalists still working alongside us, we tend to catch a lot of the animosity over the widening technology gap.

Like Pat, we have been frustrated watching traditional media flail around looking for a business model, many ignoring much-needed changes in favor of doing what they’ve been doing for decades. Maybe we try to push change and just end up more isolated. Maybe we gave up a long time ago and are just going through the motions.

We can try to go on to other journalism jobs, but we’re up against experienced veterans put out of work by layoffs and kids right out of school who will work for (sometimes literally) nothing. Competition is a lot more fierce than it was even five years ago.

Eventually, my generation may have to leave journalism altogether. I know I’ve thought about it a lot, but I’m just not ready. News is too much a part of my life to take a backseat – at least, not until all the options run out. Part of me wants to stick around to see if it’ll ever be what I thought it’d be like – and another part admires Thornton for having the guts to give  up that ghost while he still has time to make a long career doing something else.

While I think journalism in some format will still be around for the long haul, I have to wonder how many people my age will still be around to contribute. More importantly, will anyone care?

What job is best for journalism right now?

So I’ve been going through something of a journalistic identity crisis lately that’s put me in a real malaise about the industry at large and my own career. So if you’ll let me get a little personal for a post, I could use some help crafting a useful new job that could help my newsroom – and help my future a little bit too.

After seeing just about every low point of staff morale and picking up more tasks seemingly every day – I’m not really sure how to describe what I do anymore or see what could possibly come next in my career path. (I used to have a plan – but it’s pretty much moot now.)

I have my annual review coming up at work and I hope to craft a new job description for myself.  Problem is, I’m no longer sure what I’m best suited for or what skills might be most useful for my newspaper or any other media organization.

Right now, my business cards still say Social Media Editor. While I like keeping the title so it sounds like I have a really innovative and cool job, my paper really can’t afford to have a position like that of, say, Robert Quigley in Austin. (After reading about the cool stuff he gets to do all day seemingly without any day-to-day news constraints, I wonder what paper can.)

So here’s what I’d like to know from you:

What kind of non-reporting journalist would most benefit you as a news consumer? What would you like to see a local news outlet do differently (that could realistically be achieved by one person)?

If you work in journalism, what skills are missing from your organization? What kind of online position would help the newsroom at large?

Your plan to save journalism is not at all helpful

I need a t-shirt that says: I asked the editor of the WaPo for a plan to save journalism and all I got was this book report on stuff I already knew.

I’ve been emailed “The Reconstruction of American Journalism” about a dozen times over the past few weeks. It’s a report from Len Downie and Michael Schudson that reviews, in painstaking detail, everything that has happened to journalism in the last 20 years and allegedly offers a plan to fix things.

I’ll save you the trouble of reading this tome (if you want) and tell you it doesn’t offer much at all. These were obviously the wrong guys to ask to change the business. The best idea they have? Asking private foundations and the government for help in funding news. (Newsflash: That isn’t new.)

What you should do, though is check out this rebuttal from the OJR and this one from Alan Mutter.

Of course, Slate also takes a contrarian view and argues that newspapers aren’t doing as badly as you think. They take an excellent analysis of the recent circulation numbers with a forehead smack thrown in for good measure. It isn’t just newspapers underperforming, it’s the economy, stupid.

Facebook friends: Please stop spamming me

Whatever happened to Facebook friends actually being friends?

At one point not all that long ago, my Facebook friends were all people who I may not have considered “friends” in real life, but they at least knew me in some fashion. Whether we worked together at a past paper or went on the same school at some point, we had some binding life experience that brought us together on the social network. At the very least, we’ve met at least once – or maybe we follow one another on Twitter.

Lately, my Facebook friends are making me feel like just another number – even the ones who I consider real friends in the “real life network”.

A great deal of them are marketers – by profession, hobby or as a transitional job following a journalism layoff. Somehow, this means our Facebook friendship is little more than that of a spammer to spamee these days.

Every single day a Facebook friend of mine suggests I fan some client or employer of theirs. It used to be, I’d get fan suggestions about bands we both loved in school or groups based around inside jokes from “Arrested Development”.

Now, those same friends are asking me to fan companies I would have no obvious interest in (like Mommy sites), that are way out of my geographic area and aren’t even meant for people in my field (like political groups).

These former friends likely got their jobs based on their number of Facebook friends – and they spam each and every one of us with these stupid invites. I must have missed the marketing conference where they instructed everyone to sell their high school classmates, college friends and family members to anyone who shows them the money.

Social networking is supposed to be about connecting with old friends and making new ones. It can involve marketing products, but it takes individualized recommendations to be anything but spam.

I tolerate a lot from my Facebook friends – borderline-pornographic pregnancy photos, updates from parties I wasn’t invited to and constantly-shifting relationship statuses – but I won’t tolerate spam anymore. I’m going to start unfriending anyone who uses me to spam for their employers and clients. That’s not why I joined Facebook.

Marketing friends, I offer you an easy solution: Take ten minutes to set up friends groups in Facebook.

Go to Friends in the top menu of your Facebook home page and click on All Friends. On that page, click Create New List. Why don’t you be honest and name it the spam list? Look over your friends and select those to whom you actually want to market your product or business. Make sure your mom, your friend who now lives across the country and I are not on it.

Now when you send messages or invites, you can type in the name of that list and send it just to those people.

And finally, if you can’t make this decision about who to spam and who not to spam, maybe you shouldn’t be on Facebook at all. At the very least, you should do your real friends and family a favor and remove  all of them from your lists. You aren’t a real friend, anyway.

Confessional: Shameless page view ploys

Lest anyone think I’m casting stones without acknowledging my own sins, I decided to share a list of the shameless ploys I’ve used to get page views for my employers and blogs. What I’ve listed is hardly out of the ordinary for any website, but I still feel bad about it sometimes.

If I could go back to when I was in journalism school and share the following information with 2001 Mandy, she’d probably change majors. I won’t say when these stunts were done or who I worked for at the time – but it’s happened. I’ll repent for my sins someday.

Feel free to add your own or others you’ve seen in the comments.

Mandy’s Most Shameless Page View Ploys

  1. Built a photo gallery when a story would have better served the subject matter
  2. Changed the headline and summary to reflect something far more exciting/scandalous than the story’s subject.
  3. Published an online story that only has a paragraph of text and a link to a competitor’s story.
  4. Given premiere position to outrageous crime stories even though news judgment did not warrant it.
  5. Published link bait from the AP and other services even though it was out of our coverage area.
  6. Submitted news content to Digg and Fark before waiting for others to submit it.
  7. Picked the sexiest girl out of a photo gallery to feature for a gallery in a prominent news spot.
  8. Prominently featured crime stories/pet stories/disaster stories on the site long past their expiration date to keep getting page views.
  9. Linked together completely unrelated stories to draw views to unpopular content.
  10. Published content that is indistinguishable from advertising/press releases simply because it will get traffic.

More takes on web analytics for news

Aside from the past couple of rants about web analytics, here are a few other takes on the issue from bigger thinkers than me:

The Online Journalism review takes a look at all of the possible web analytics out there to explain what is what – and what could possibly be the best measure for engagement. One they don’t discuss much is time on site – which I think is one of the best true measures of engagement on a piece-by-piece basis.

On the flip side, the Nieman Lab says that web analytics make us as an industry overexaggerate the importance of the online audience compared to the print audience. I don’t really agree with the methodology, but it certainly makes a case for print getting more money from advertisers.

EConsultancy – a marketing blog of all places – calls out some of the worst ways to drive page views in a page view driven  market. This includes pagination, slideshows (Forbes, we’re looking at you) and self-linking.

Master New Media asks if web designers should optimize sites for page views or user experience. f course, we’d love to tell you you can have your cake and eat it too, but after doing a redesign on Cincinnati.Com last year, I’ve seen the beast – and it isn’t friendly to readers.

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