Aside from the past couple of rants about web analytics, here are a few other takes on the issue from bigger thinkers than me:
The Online Journalism review takes a look at all of the possible web analytics out there to explain what is what – and what could possibly be the best measure for engagement. One they don’t discuss much is time on site – which I think is one of the best true measures of engagement on a piece-by-piece basis.
On the flip side, the Nieman Lab says that web analytics make us as an industry overexaggerate the importance of the online audience compared to the print audience. I don’t really agree with the methodology, but it certainly makes a case for print getting more money from advertisers.
EConsultancy – a marketing blog of all places – calls out some of the worst ways to drive page views in a page view driven market. This includes pagination, slideshows (Forbes, we’re looking at you) and self-linking.
Master New Media asks if web designers should optimize sites for page views or user experience. f course, we’d love to tell you you can have your cake and eat it too, but after doing a redesign on Cincinnati.Com last year, I’ve seen the beast – and it isn’t friendly to readers.