The court case of Anthony Kirkland is showing us that while Twitter and live blogs and all that are great tools for enhancing the way readers get news, it’s tough to replace the know-how of an experienced beat reporter. [...]
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Cincinnati Enquirer editor Tom Callinan has a column in Sunday’s paper (online now) about the Enquirer’s evolving First in Print initiative. He also gives a shout-out to ZJ and its commenters. Check [...] I wrote first last week about my employer, The Cincinnati Enquirer, experimenting with a print-only strategy for certain stories to boost Sunday single-copy sales. Not long afterward, I was in a meeting where we decided on the next course of this ever-evolving experiment – and came up with a conclusion web readers should find a bit more [...] When it comes to weather coverage, sometimes all we need to do is give readers the latest information. We at Cincinnati.Com used Wordpress to get the weather updates out in a simple, quick way during this month’s snow storms. [...] In the three months since Newsday put up their pay wall, they’ve signed up only 35 online subscribers and their traffic has plummeted. [...] The New York Times has now said that their metered paywall will not apply to blog referrals and searches, which really doesn’t seem to make it much of a revenue model at all. [...] The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. [...] The New York Times announced today that beginning in 2011, it will begin charging online readers for unlimited access to articles. While it’s not a bad idea to try out, Times execs will need to readjust their expectations for their online readership stats and change their online content when they go forward with this plan. |
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NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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