Zombie Journalism

Dispatches from the living amongst journalism's walking dead

Tag: McClatchy

What Happened and What’s Next With The Compass Experiment

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On March 31, 2021

In My Work, The Compass Experiment

“So what happened?”

That is the first question I get after “How are you?” from every person I have spoken to in the past month. But for the most part, they already know what happened to The Compass Experiment. They’ve heard it many times before.

Photo by Brett Jordan on Unsplash

It wasn’t anything dramatic. It rarely is when a startup or product within a larger company pivots or concludes. In fact, it is such a familiar story that it the fourth time since 2010 that some version of it has happened to me.

We all know last year was a challenging one for many media entities. McClatchy went through a bankruptcy and a sale, emerging in late summer with a new owner and new people in charge. 

As it happens sometimes, one management group’s pet innovation project becomes the odd man out when priorities, plans, and players change. In February, McClatchy decided to reorganize Compass in hopes of making the two local news startups financially sustainable on a shorter timeline. 

Instead of running Compass and its two sites, Mahoning Matters and The Longmont Leader, as a primarily independent business entity within McClatchy, it would become part of larger networks. The hope was the benefits of shared resources and network effects could spur faster growth. Mahoning Matters would be fully integrated into McClatchy as one of its publications. The Leader would be spun off and sold to our partners at Village Media. The three-person central team that helped run the revenue, fundraising, and audience efforts at both sites would be made redundant (that included me). 

As far as solutions go, it could have been a lot worse. I was not involved in the decisions, but I would have also suggested I be the first to go if I had been. After all, the goal of the overall project was to make the local sites self-sustainable. From day one, I have been working toward the goal of eliminating my own position. I just thought I had more time. 

What I didn’t want was for our local teams to see any cuts. They were both too new and at too precarious a place in their life cycles to withstand losses. Mahoning Matters had just celebrated its first anniversary in October, and Longmont had just turned the corner on seven months. 

Both sites have small teams (five full-time staffers at Longmont, six at Mahoning Matters) and tight budgets. We were operating as lean as possible to get through the pandemic with a plan to grow as our communities opened back up. To cut from such a small base would have been soul-crushing, and I’m just relieved I didn’t have to do it. 

So what now?

As disappointed as I am to have had to leave at this point of the story, I have no regrets about joining this project. I never do when something like this happens. I learned so much from this experience and I’m proud of all we did in my time with McClatchy. 

I entered into Compass with the goals of hiring the right team and building local news products for audiences that deserved better news. I did that, we did that, and it still matters to those communities. The people I hired continue to do great work. The stories they write and the relationships they have built locally are worthy of celebrating (please give them your support if you have the means).

We learned a great deal about audience research, building new products, launching revenue partnerships, and testing new processes, tools, and ideas in our local markets. We shared some of this on The Compass Experiment’s Medium site, and I think those running the sites now will continue to share more going forward. 

I hope to continue to share more of my learnings and experience here, too. I don’t know if I’ll ever get back to my blogging heydey like it was early in the lifecycle of this site, but I would like to continue to be part of the conversation about making local news, sustainability, running startups, etc. as I consider my next moves. 

On that note, I'm looking for my next role and picking up some training, consulting, and short-term projects along the way. It's a weird and scary time to be unemployed in journalism, so please keep me in mind if you or someone you know needs a me. 

Forging a new source for local news in Longmont, Colorado

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On April 21, 2020

In My Work, The Compass Experiment

A global pandemic probably seems like a bad time to be building a new local news website.

Economies both global and local are in precarious positions, unemployment is soaring, advertising has disappeared and nobody is up for in-person events. And yet, the need and demand for local news and information has never been greater.

The circumstances call for some bold action in local news. If now isn’t the time to show up for our communities, then when?

This is why The Compass Experiment will soon be launching our second local news website in Longmont, Colorado. We hope to have this new publication, The Longmont Leader, ready to go by the end of May.

Our team learned a lot in launching our first Compass site, Mahoning Matters, last year. We had to rush to build and launch a new local news site in the wake of the closure of Youngstown’s local newspaper. We managed to get it up just 40 days later. To do that, we had to cut some corners and improvise a few things. For the second site, we had big plans to take our time and do everything just right.

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We’re launching a local news site in Youngstown

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On July 18, 2019

In My Work, The Compass Experiment

Photo/Mandy Jenkins

When I started at The Compass Experiment a few weeks ago, I got right to work in trying to figure out where to launch our news operations. We spent a lot of time poring over data on markets across the U.S., seeking out communities big enough to financially support a digital news provider, but small enough that a startup-sized staff could still make an impact.

And then we heard the news that The Vindicator, Youngstown’s 150-year-old newspaper owned by the Maag-Brown family, would be closing its doors for good on August 31. Pretty much from the moment the story broke, I started getting messages from my former classmates at Kent State University, located about 40 miles away from Youngstown, worried about what was going to happen next.

The Vindicator kept its eye on the local city and county governments, tracked the campaign of local Congressman and presidential candidate Tim Ryan, and reported on the actions of police, courts, schools and businesses across a region of more than 500,000 people. Who would take up that mantle now?

We at The Compass Experiment want to help Youngstown find a path forward, which is why we have selected it as our first launch city. We are already on the ground working with people in the community to set up a digital news outlet that will launch in the fall.

In case you’re reading this and haven’t heard of us, The Compass Experiment is a local news laboratory founded by McClatchy and Google to explore sustainable business models for local news. Over the next three years, we will be starting three digital-only news operations in small to mid-sized U.S. communities that have limited sources of local, independent journalism.

Federal Street in downtown Youngstown. (Photo/Mandy Jenkins)

At first blush, Youngstown doesn’t seem like the sort of place where an experimental digital news project would put down stakes. It is a shrinking city in a region that has been suffering financially for decades, but it is also an area that has a distinct local identity and a need for a public watchdog now more than ever.

Over the past few weeks, we’ve spoken to many people in Northeast Ohio who care deeply about what happens once the Vindicator shuts it doors. They want to take action, and we want to help them do that.

Starting now, we are recruiting a small local team to drive the creation of this site with the needs of the Youngstown community in mind. For the sake of transparency, all of those local roles are posted here. Note that we will only be considering applications from those working in or with strong background in Youngstown or the surrounding region.

For those who want to help from afar, we are also hiring a couple of central roles who will work remotely to support the Youngstown staff and the teams that will be behind our next two sites. Those roles include a Central Editor and a Business Operations Manager.

As I said in my first post about Compass, we don’t plan on doing this alone. Since the announcement of the Vindicator’s impending closure, I have been heartened to see regional and national news outlets express interest in expanding their coverage in the Mahoning Valley. Instead of competing, we welcome the chance to collaborate with these and other news providers in the area to best serve the local audience. This is a region too big and too complex for us to tackle alone.

Youngstown State University is one of the largest employers in the area and is home to more than 12,000 students. (Photo/Mandy Jenkins)

When I first took on this job, I dreamed of opening a new news provider in my home state. While our accents are a little different, Youngstown is not all that different from my hometown of Zanesville, which is about 100 miles southwest, as the crow flies. Both are cities that were decimated by the exit of manufacturers and mills that used to provide a steady income and a good life. Both are places that are losing their children to joblessness, to drug abuse, or the best case scenario, to a job far away from home in a bigger city.

Naysayers might say Youngstown’s best years are past, but there are many others who celebrate the community, who honor its history while fighting to create a brighter future. They are revitalizing the downtown, opening new businesses and nurturing a growing student body at Youngstown State. Those are the sort of people we need on our team in Youngstown. I hope you’ll join us in writing the next chapter.

This was originally published on the Compass Experiment’s Medium site.

The Compass Experiment is creating sustainable local news –and needs your help

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On June 11, 2019

In My Work, The Compass Experiment

Photo: Getty Images

Anyone watching the headlines lately knows that local newsrooms across the country are hurting, and some have disappeared altogether. Many more still are barely operating, publishing news as a shadow of their former selves. Amid these closures and cutbacks, news deserts — areas that have no locally-based media — are blooming.

In losing their local media, these areas are losing some of the vital ways they used to connect as a community. Births, deaths, local sports, city council, and businesses opening or closings are all left to be passed around as rumors on social media.

This is where the Compass Experiment comes in.

We are a local news laboratory founded by McClatchy and Google to explore new sustainable business models for local news. Over the next three years, we will launching three digital-only news operations in small to mid-sized U.S. communities that have limited sources of local, independent journalism. Our goal is not only to support the dissemination of news in these communities, but also to make the local operations financially self-sustaining.

Local news is where I started my career and I feel it is the bedrock of our industry’s connection with the audience. Local news tells their stories, lives in their communities and earns their trust through the kind of accountability that comes when you might run into your area reporter at the grocery store. We cannot ensure local journalism will survive for the long-haul without a focus on sustainability, which is why I sought to be a part of this initiative in the first place.

While we are very early in this project — so early, in fact, that I technically haven’t started yet — but here are a few things I want to share about our plans so far.

1. We aren’t going to be in the business of parachute journalism.

I have no interest in dropping journalists into unfamiliar places and giving the locals the news we want give them. The best community journalism is created by people who know it best. This is why we will be actively involving communities in the development of the sites and hiring local journalists who already know and love the area.

2. All sites won’t be the same.

All communities are not the same, so why would we assume they all need and want the same out of their journalism? We won’t be replicating the same cookie-cutter approach to every site’s coverage, but rather taking a custom approach dictated by the needs of each place.

3. These sites will have to be self-sustaining at some point.

To help solve the problems facing local news in the long-term, we have to focus on the business model. The reason this is an “experiment” and not a “project” is that we are using this opportunity to innovate and adapt new potential sources of revenue for these local sites.

4. We won’t be doing this alone.

We know there are many bright minds already working hard to create sustainable local media across the U.S. and the world. I believe we can get further, faster by working together. So I’m going to ensure we also are learning from what’s already going on out there and collaborate with those who share our goals to find new paths to what can help community news operations everywhere.

5. We won’t be doing this in the dark.

As part of the aforementioned collaboration, we’ve set up this site to share our progress and our failures along the way so that others can learn from them, adapt them and spread them as needed.

Where we are now

Right now, we are in the process of selecting the location of our first site. The sort of communities we have in mind would ideally meet the following criteria:

  • Has a population of roughly 60,000 to 300,000
  • Is not part of or close to a major city — we’re looking to cover communities where people work and live
  • Has an engaged citizenry that votes, volunteers and is already focused on making their city a better place
  • Has no or few sources of local news, or recently lost a local news provider

We want to hear your ideas. If you live in a community that is hungry for local news, let me know.

If you want to be a part of what we’re building, drop me a line.

If you’re already working on this problem and want a collaborator, I’m here for you.

I didn’t join The Compass Experiment only to make incremental improvements to the three communities where we’ll be starting new sites. I want to be part of a movement to make local news sustainable everywhere. I hope you’ll join me.

This post was originally published on the Compass Experiment’s Medium site.

New strategy: Berate bloggers, tell online readers to buzz off

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On June 24, 2010

In Online Revenue Models, Rants

I’m not sure where newspaper execs are getting their PR advice these days, but whoever/whatever it is needs to be fired. The print news sector has put out some head-shaking proclamations this week – all of which have a common theme of holier-than-thou insults directed at online news consumers.

First up is the absolutely appalling handling of a new business model by the Tallahassee Democrat. The paper is going to start charging for news online – which the publisher finally gets around to saying on the second page after a long-winded, self-congratulatory monologue.

The column says:

It no longer seems fair to have only half of our readers pay for content while the other half reads for free online. This is about changing how we do business, not simply putting up a paywall on digital content.

Unless the TD happens to charge quite a bit for their print edition, the print subscribers aren’t paying for that journalism any more than the digital readers. They’re merely paying to have it delivered to their homes on expensive paper. That payment isn’t covering the cost of the reporting and editing. More on that later.

Aside: The same column that says online readers aren’t paying for content is unnecessarily paginated into three pages in order to rack up page views and generate online ad revenue. Talk about adding insult to injury.

But at least the paper’s publisher and editor were only trying to pull a fast one over on digital readers. A columnist at the paper upped the ante, going so far as to equate online readers with shoplifters.

He also seems to espouse the belief that the paper’s journalists are apparently above criticism, especially from the criminals who consume their news online. I won’t bother excerpting, as the entire column is essentially about this point.

Both pieces not only reflect complete distaste for online readers, they also seem to be a bit behind the times. The production of journalism is paid for by advertising revenue, which has been largely generated by printed ads in the past (hence why these guys want to keep readers there).

I suppose the Democrat must have missed the news that online advertising will soon be surpassing print. Maybe they’d be better off finding new ways to market themselves to online readers to keep more eyeballs on their site.

That brings us to the other newspaper industry wishful thought of the week: The classic “we’re the only trusted source for news” mantra.

McClatchy CEO Gary Pruitt told the Tri-City Herald a bedtime story about how “real” journalists are far more trustworthy than bloggers.

It is often impossible to know if anyone has verified the material that’s on the internet or whether anyone is held responsible for rumors, misinformation or outright libel.

That uncertainty is working in newspapers’ favor. People are turning to newspaper websites as a trusted source.

I’m not sure where Pruitt got his facts, which the paper reiterated without any backing up, because they’re quite flawed. I guess those online types aren’t the only ones who don’t back up what they hear from biased sources with real reporting. (Zing)

Thankfully, the Herald’s coverage area has blogger Matt McGee to set the record straight – with links to back up his claims. As my boss, Steve Buttry, asks in his post on this back-and-forth, “Which is the stronger example of journalism?”

This standoffish game has to stop if newspapers want to stick around. As these guys are out there turning away online readers and dismissing potential partners, news startups like TBD are out there ready to pick them up. And we aren’t alone.

Scoff if you want, but readers do, in fact, trust bloggers and news via social media more than you think. As the online medium continues to grow – and today’s young people continue to grow as news consumers – this New Frontier will become News as We Know It. Don’t newspapers want to be a part of that?

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