Dispatches from the living amongst journalism's walking dead

Tag: deals

Link roundup: Facebook deals, Times paywalls, ONA and news experiments

Geolocation meets deals

Last news first. Facebook announced today that it will be doing more with its location feature, including offering deals tied to location. This could spell trouble for other geolocation providers like Foursquare and Gowalla, group buying sites like Groupon and, sadly, news sites looking for revenue streams. Facebook is offering these deals for free right now – and who’ll buy the proverbial cow through the likes of us when they can get the milk for free from Facebook?

A consumer/business side take on Facebook Places from D.C. blogger Lisa Byrne at DCEventJunkie outlines the potential on the local level. Facebook seem to have a lot of options for businesses of many sizes and kinds (including charities) to take advantage of the deal service.

Paywalls busted

Also today, GigaOm declares It’s Official: News Corp.’s Paywalls Are a Bust. NewsCorp’s Times (in London) lost 90% of its online traffic after putting up a paywall earlier this year. Somehow, they paint this as success, as they see a smaller online audience that is paying for their service as better than a large one getting it for free. Advertisers, it seems, disagree.

Election Experiments

I blogged here about what TBD was doing for elections (will update today with how that all turned out).The Nieman Lab and Lost Remote documented what news organizations around the country were doing to cover the 2010 election using news media and social media tools. Some great ideas in these posts from the likes of the Huffington Post, NPR and Washington Post.

More Adventures in Storify

Speaking of newsroom experiments, we at TBD are still in love with the tool. Burt Herman, who created the tool, was in the office Monday to tell us a few tips and tricks as well as take suggestions for improvements. Burt is awesome. We’ve been trying it in lots of different instances and news situations. Here’s a few of them:

Online News Association Conference

This was my first ONA conference and I was lucky to have it be in D.C. I volunteered, so I didn’t see many panels, but I was on the Friday keynote panel about TBD’s launch. Since I don’t have great notes, here’s some posts that summed up a lot of the conference’s highlights.

On Jobs (also ONA)

I sat for an interview Friday at ONA with Kent State student Nicole Stempak about journalism jobs for college grads. She asked me to explain how I’ve been fortunate enough to create my own positions in social media and online news since I left college. A few people asked me to share it, so I’m posting it here.

Uses for Foursquare in news reporting

Aside from all the fun marketing options, Foursquare can be very valuable for reporters, bloggers and other news organizations. Here are a few suggestions:

1. Find a source with ties to a specific location

When you go to a venue’s page on Foursquare, you can see who has recently checked in there and who is there the most often (aka The Mayor). Say a popular local eatery recently closed – find a frequent customer to interview for the story.

2. Find a source on the scene – fast

In addition to the venue page, you can use Twitter’s search to see publicly posted Foursquare check-ins in near real-time. Go to search.twitter.com and enter 4.sq AND your keyword to see who’s there right now.

3. See where your contacts are –and where they regularly go

Follow your beat contacts and sources on Foursquare and be opened up to their every move. When a Foursquare contact checks in, you can see where they are or have been under Friends.

4. Alert people as to news at a location

Check in where news is happening and leave a shout message as to what’s happening. You may also want to add a link to a story or your Twitter feed for those wanting more info. If you aren’t at the location, but want people there to see the news item, you can cheat (just this once!) and use m.foursquare.com to leave your shout. Note: People have to be friends with you to see this info.

5. Use your expertise (and drive traffic to your stuff) with tips

Leave a tip based on your knowledge of a venue, neighborhood, landmark or intersection. If you have it, leave a link to a blog post or story you’ve written about it for more info.  (Note: Don’t just use any old post, try to make it actually useful).

More: See what the New York Times, Wall Street Journal and Bravo are doing on this front.

6. Learn about a location

The tips left behind at venues can be very useful for us as both patrons and profilers. They tell you what to order, what to avoid and what to expect when going there. It may or may not be great for reporting, but it helps when living (trust me).

7. See where the people are

On your Foursquare mobile app, you can see what locations near you have the most check-ins right now. Visiting a site like Social Great can also help you see these trends.

8. Show Where You Go

You can use a Foursquare account to show where you are or where you’ve been in your area, something that could really be of use to neighborhood reporters or bloggers in particular. You can display these on your blog or Facebook page using a variety of available apps.

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