Last October, we were hustling to get our site launched just 40 days after the Vindicator closed its doors to ensure that Youngstown and the Mahoning Valley still had accountability journalism. Today, we are finding ourselves in the middle of an unprecedented news event that will have untold implications for our community, our business and our very existence.
In the past 30 days, we’ve seen our traffic rise and our priorities shift to meet the needs of our readers. We’ve lost a member of our team to the virus that has been driving all of this change, and have been unable to mark his passing in any of the usual ways. We haven’t been able to stop.
This is simultaneously a terrible and inspiring time to be working in local news.
A year ago today, I was diagnosed with cancer. In the days and weeks that followed, the news got progressively more frightening.
First, my doctor told me the variety of breast cancer I have, triple negative, is more aggressive, harder to treat and more likely to return than other types.
Then I found out the pain in my neck that had developed the weekend before was not, in fact, because I slept wrong, but was a swollen lymph node pushing up under my collarbone, indicating the disease had already spread beyond my chest.
Later, a genetic test would reveal the BRCA1 gene mutation that had been hiding in my DNA all my life, like a ticking time bomb.
Those weeks of terror are not unlike the news cycle we are all living in now.
Every day reveals new horrors and challenges brought on by the spread of COVID-19. As time passes, we find out someone else from our overlapping social circles has it, or has died from it. Much like the cancer support groups I joined after my diagnosis, the attendance in our daily lives is slowly decreasing.
At Mahoning Matters, we make it our mission, above all, to be useful to our readers in Northeast Ohio. In the midst of the public health and economic crisis created by the arrival of COVID-19, we’ve found ourselves constantly evaluating if we are keeping to that mission.
Like many newsrooms across the nation and the world, we’re in a constant state of upheaval in covering the biggest story of the century so far. Our day-to-day has become anything but, and it’s forced a shift in our editorial strategy while attempting to keep to our mission.
Prior to the arrival of coronavirus to our nation’s consciousness and living rooms, we were just really getting our footing as a news organization and small business in the Mahoning Valley. We set out to differentiate ourselves from other local media, which includes three TV news stations, a business journal and a daily newspaper out of nearby Trumbull County. We tried to avoid chasing the same stories as everyone else, instead linking to them in a new curated email newsletter called “Morning Matters”.
Instead, we spent our limited staff’s time focusing on telling exclusive stories through an accountability lens and featuring information that was, above all, useful. In February, we had what was, by far, our highest traffic month yet, driven largely by extensive coverage of local nursing home inspections and a guide to Lenten fish fry in the area.
Then came March, and with it, news of the coronavirus closing local businesses and schools and generally throwing life as we knew it into a tailspin. Now, we have found ourselves chasing the same story as everyone else, because there is only one story. Our readers are coming to us more often than ever to find out the latest developments in regards to the coronavirus and its effects on the community – and we struggle to support that bottomless need for information while attempting to stick to our principles of what news we cover.
So every day we look at our coverage and ask, “Is this useful?”
