Dispatches from the living amongst journalism's walking dead

Tag: cincinnati enquirer

Ron Liebau

Lessons Learned From An Old Dog Who Excelled at New Tricks

Earlier this week, I lost a good friend and journalism lost one hell of an editor in Ron Liebau. I worked with Ron at The Cincinnati Enquirer and whether he knew it or not, he shaped a lot of how I thought journalism should work. He’s an inspiration to all trying to move our industry to the future instead of worrying on the past.

In this wonderfully-written obituary, Tom Callinan, the former editor-in-chief of the Enquirer, noted how Ron wholeheartedly embraced the web.

“So many people had such a difficult time adapting, and he just jumped right in and took the leadership. He took that whole new world and put it in words that people could understand.”

It might sound like a tired cliche nobody believes, but it is true. Ron ran to the future with arms open, and he pulled many others in the newsroom with him by both his reputation as an old school news man and sheer force of will.

Ron Liebau

Ron Liebau

As a former print reporter and editor, Ron was old school about a lot of things: Sourcing, fact-checking, winning the day, good copyediting, solid ledes and prompt budgets. He was an encyclopedia of knowledge about the local area, public figures and notable dates. Ron was the archive, the stylebook and the voice of reason to me in the years we worked closely together.

One thing he wasn’t old school about was news delivery. He didn’t just embrace the web, he throttled it. As the online news editor, Ron constantly pushed reporters and editors to confront the web for what it was: An opportunity. He saw the web not only to reach our readers in new ways, but a means to beat the competition now instead of risking a second place finish later. He established a workflow and a mantra that probably drove many a reporter crazy, “Write for the web, update for print.”

Ron lived that workflow to a T. He was up and online early, writing web updates from the early news, sending tweets, taking down quotes over the phone (and later, Twitter) from our reporters in the field to get a quick paragraph and headline on the website. He’d get frustrated if print lineups took priority over what was popping on the web in the morning news meetings. If a reporter said, “I’ll file that story for tomorrow”, Ron would reply with, “It’s news now.”

Ron would be the first to say he didn’t always get the latest lingo, but he knew what he wanted to get done and he’d learn what he had to in order to get there. This is exactly the sort of journalist we should want to be, the sort of editor newspapers today need to have on staff. So when I got word that Ron was laid off from the Enquirer last year, I was flabbergasted. The industry needs more like him, not less.

So I say to you, fellow journalists: Be more like Ron and take these lessons to heart:

1. There’s no such thing as a journalist who has nothing left to give and nothing left to learn.

You are never too old, too “analog” or too “set in your ways” to learn new skills. Whether it’s a new workflow, a new tool or a whole new way of thinking about your industry – you CAN learn it if you try. It might take a long time and you’ll make mistakes, but you’ll get there and get comfortable.

2. Lead by example.

When you are a journalist other staff members look up to, the future of your newsroom is in your hands. When the reporters of the Enquirer joined Twitter, I believe it was due to more to the example shown by this well-respected former print editor rather than the cajoling of the twentysomething social media editor.

3. Try not to assign work you wouldn’t or couldn’t do yourself.

This is a vastly underrated trait of the best newsroom leaders and it goes back a bit to #2. If you don’t know how to find a story in your CMS, make a simple edit on a page or send a tweet, it can be tough for frazzled staff members to believe you really understand what they do and why it is important. I’m not saying all editors should be able to do any job in their newsroom, but knowing the basics goes a long way in the internal PR department.

4. Develop good relationships across your newsroom and across generations.

It didn’t matter if you were a page designer, an overnight web producer or a newbie cops reporter – Ron had an amazing array of useful advice, anecdotes and war stories to impart. Coming from different backgrounds, skill sets and age groups gives us a lot to learn from one another – and can be the basis for some wonderful friendships.

5. Mentor others – or reach out to someone to mentor you.

Many young journalists and former young journalists have shared their stories in recent days of how Ron touched their lives in lasting ways. If you spot a coworker who could use some guidance, constructive feedback or just a sympathetic ear – reach out. If you’re the one in need, don’t be afraid to approach those you respect and admire and ask for their support.

6. It’s the journalism that matters, not the medium.

The medium doesn’t determine the quality of your journalism – you do. It doesn’t matter if it is in a tweet, blog post or 1-A story, if you’re telling a story that entertains, enlightens or explains something to readers – you’ve done your job well. I can only hope I’ll still have Ron’s voice in my head someday when the web is old and busted and there’s some new transition to be made. “It’s the story that matters”, he’d say. And he’ll still be right.

Link roundup: How we’re getting paid this week

Monetizing location at the local level

My former employer, the Cincinnati Enquirer, has launched a long-simmering idea for a locally-based Foursquare-esque app. The location-based app, called Porkappolis, is available for use worldwide, but has a local focus. It’s similar to a lot of other location-based services, but the potential for local deals and gameplay could make it a real player.  We’ll see how it plays out – perhaps it can be an early example for other media venturing into the app space.

Newsflash: iPad hasn’t saved print yet

WWD reports that iPad magazine sales have gone down in the fall after the device’s summer debut. While this isn’t some larger sign that the iPad and other e-readers won’t help to fund news organizations in the long-term, it is a sign that the pricing structure may be all wrong right out of the gate.

As the commenters at WWD point out, the price structure for iPad magazines isn’t affordable or at all comparable to their print counterparts. Sure, some new iPad owners will buy that first issue to try it out on the new device, but they won’t continue if the price is continually as much or more than that of  print edition. Let’s not get ahead of ourselves.

More Facebook = More Web Traffic

Int he provided examples, at least, Facebook widgets, Connect and Open Graph integrations have led to a boost in referrals to those sites due to increased link-sharing, recommendations and comments from Facebook users. It’s hardly surprising, but it is a further indication that news sites that are closed off to including Facebook widgets and integrations are missing the boat on the web traffic they can provide.  Maybe it’s time to shake that corporate template, eh?

The Enquirer’s print-only news experiment

Publishers all over the country are currently trying to figure out how to make money from online content or, at the very least, how to make more money off their still-profitable print products.

Recently, The Cincinnati Enquirer (my employer) has been experimenting with ideas to boost the value of the printed newspaper. As an online employee my entire career, it’s been a bit out of my wheelhouse to focus on print, especially since the Enquirer’s previous claims to fame have been more in the digital side. Whether we like it or not, print still pays the bills, so our paper – and many papers – are willing to experiment if it means keeping the lights on.

The experiment started Feb. 7 when the Enquirer editors opted to hold the publication of our big Sunday showcase story until 5 p.m. on Sunday in order to to boost single-copy sales of the Sunday print edition. Prior to this, we had been posting the weekend blowouts online on Friday mornings or afternoons to give a “sneak peek” of sorts to our online readers.

The next week, Feb. 14, the experiment widened as the editors opted against publishing the Sunday centerpiece online at all. The print-only designation grew further this past weekend, Feb. 20, as one Sunday feature in every section of the newspaper was designated to be “print only”, with an icon denoting it as such in the paper.

On the Fridays before these experiments, we put a promo on the front of our site telling our online readers what they’d be missing online over the weekend and urging them to buy a newspaper. I don’t know what kind of reaction bubbled up to those on the print side, but I know I fielded a few reactions from readers looking for those stories online after the fact.

It could take awhile to determine the experiment’s success – or even figure out what success really means. My editor, Tom Callinan, said he expects the experimentation to become more focused and strategic over time. It could possibly accelerate toward a pay wall or premium model of some sort in the future.  I guess we’ll see what develops.

I realize this kind of print-only content plan is hardly unheard-of, as many papers (see this in the Minneapolis Star Tribune)  have been holding some or all publication from the web – and it’s pretty much the norm in the magazine publishing world.

I’m putting this out there because I’d like some feedback.

If you’re a Cincinnati-area reader: Did you notice this? What did you think? If you saw a story promoted only that was print-only that interested you, would it prompt you to seek out a Sunday paper?

If you’re an industry wonk (or wannabe wonk like me): What’s your reaction to this kind of experimentation? Do you know of other news sites that usually have everything online withholding their best stories from the web? More importantly, is this working to boost print sales?

If you don’t want to leave a comment, shoot me an email.

Editor’s Note:  I opted against editorializing on this experiment because (as you might imagine) I like getting a paycheck. While I have a lot of thoughts on this, I’ll save them for internal discussions where they might actually be useful.  You can probably figure out where I stand if you’ve ever read this blog before.

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