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“Paid content” myth sprouts more pay wall ideas

As News Corp. decides to go behind a pay wall for their content, studies and scholars suggest that people don’t want to pay for content online – and they never did. [...]

August 14th, 2009 | Tags: , , , , , , , | Category: Industry News & Notes, Online Revenue Models | 4 comments

What’s the reasoning behind a pay wall, anyway?

Once you’ve actually talked to some readers and really evaluated the value of your work in your market – only then can you really determine if a pay model is the right answer – or if you’re doing it for the right reasons in the first place. [...]

August 11th, 2009 | Tags: , , , | Category: Industry News & Notes | Leave a comment