Twitter recently opened up the ability for every user to download and access his or her Twitter archive going all the way back to their first tweet. I highly recommend taking the time to do an retrospective on your or your brands’ accounts. Looking back over my archive, it was interesting to see how I developed my use of Twitter from an introspective anger machine to being part of a community. [...]
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So your news brand has a Google+ account. Great. Now what? Maybe you’ve been sharing posts to see what works to stir up engagement and/or root in that SEO, but you’re thinking there has to be more (there is). Since my overview of Google+ for news brands, I’ve curated some best practices and tips that [...] 
A guide to journalists to get to know (or re-learn) the lingo and basics of Google+. [...] 
Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile. A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found [...]
A properly set-up profile is what makes Google+ effective for an individual journalist looking to establish a brand online or cement their brand in a Google search. You need to have the right info on display to ensure people can find you in a Google search by looking for your name or some keywords like [...] |
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