The Social Media Editor is Dead, Long Live the Social Media Editor!

The social media editor isn’t dead, but the Newsroom Social Media Rockstar Ninja Guru’s days are numbered. And thank goodness for that. [...]

Inside the Twitter Archive, Or How I Learned To Love the Twitterverse

Twitter recently opened up the ability for every user to download and access his or her Twitter archive going all the way back to their first tweet. I highly recommend taking the time to do an retrospective on your or your brands’ accounts. Looking back over my archive, it was interesting to see how I developed my use of Twitter from an introspective anger machine to being part of a community. [...]

I’m Not a Robot: Engaging Local News Readers on Social Media

Next week, the Digital First Interactives team is heading to Connecticut to do a training extravaganza at the New Haven Register. Data Editor Tom Meagher is giving training on data journalism, Video Editor Yvonne Leow on video and video strategy, and Curation Editor Julie Westfall on breaking news workflows and storytelling. I’ll be giving some focused training on social media – particularly on making it more, well, social.

I’ve had many an editor begrudgingly admit there’s a recurring problem with their reporter and newsrooms Twitter accounts being a little too….robotic. As in, they mimic an RSS feed with a full stream of headline-and-link tweets. No retweets, no questions, no fun.

So I’m looking for some fresh examples of tweets sent by individual local reporters and newsroom accounts that really seek to engage readers around the news. I’ve been collecting some examples in the Storify below, but I’d love suggestions of [...]

Are Facebook’s Social Reader Apps on the Decline – and Why?

The past couple of days have been a whirlwind of conversation between journalism thinkers over a reportedly huge drop in users for many news leaders’ Facebook social sharing apps in the month of April.

Some tech watchers and news app experts blame this drop in users’ fatigue with the “frictionless sharing” these apps encourage on Facebook – thus telling all your friends you read that HuffPost article about Kim Kardashian. On the other hand, many of those sites who are running these apps cite a recent rejiggering of how Facebook displays these social sharing results in the newsfeed for the decline.

As I’m still trying to wrap my head around how real these user numbers really are and exactly what could be behind them, all I can offer here is a look at my own ongoing research on the subject. Here’s the best articles dissecting this subject I’ver found so [...]

New Crowdsourcing, Curation and Liveblogging Training

Hi all! I’ve been traveling a lot for Digital First lately to spread the gospel of social media to my colleagues. So, if you’ve seen my presentations before, you’d know that I make very wordy Powerpoints so that people who weren’t there to see me prattle on about my favorite things can still follow what we went over (also, they keep me on task in-session).

So here are some recent training sessions that might be of use to you, your staff (or students, if you teach). Please let me know if there’s anything out of date or if you know of new tools I should be touting around DFM and on the interwebs at large.

Basic Overview of Twitter, Facebook and Google+

Social Media for Photographers

Social Media Roles for Editors

Curation for Journalists (including a step-by-step guide to Storify)

Crowdsourcing and Verifying Tips From Social Media

Liveblogging, Livetweeting and [...]

Google+ Best Practices for News Brands

G+ Ripple for BreakingNews

So your news brand has a Google+ account. Great. Now what? Maybe you’ve been sharing posts to see what works to stir up engagement and/or root in that SEO, but you’re thinking there has to be more (there is).

Since my overview of Google+ for news brands, I’ve curated some best practices and tips that can help your news organization get a little more comfortable using Google + and taking advantage of what it has to offer.

 

Being There is Half The Battle

You may have noticed that a lot of news organizations have somewhat abandoned Google+. This makes it prime spot on the social media map to make your mark.

“Google Plus users notice when a news org puts resources into the platform,” says Amy Duncan, Social Editor for BreakingNews. “They reward those news orgs by becoming regular commenters and content sharers on their pages. Simply put, if [...]

Journalists, meet Google+ (for reals this time)

google-plus

A guide to journalists to get to know (or re-learn) the lingo and basics of Google+. [...]

How News Brands Should Set Up Google+ Pages

google-Plus-icon

Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile.

A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found more easily in Google searches.

To sign up for a Page, you first need a personal Google+ account to serve as an administrator. You’ll need to be logged in to that account in order to follow the directions to set up a Page. Mashable has a very helpful slideshow walking through the Google+ Brand Page signup steps, if you feel like you need that level of detail. Otherwise…

 

Setting Up Your Profile

1. Sign up for your Page (only after making sure no one else has set one up for your site [...]

How Journalists Should Set Up Google+ Profiles

google-Plus-icon

A properly set-up profile is what makes Google+ effective for an individual journalist looking to establish a brand online or cement their brand in a Google search. You need to have the right info on display to ensure people can find you in a Google search by looking for your name or some keywords like what you cover or where you work.

Looking for how to set up a Google+ Page for a news brand?

First, signing up. To do this, go to plus.google.com. If you have a Gmail, YouTube or Picasa account already, you can sign in with that Google login info here and be on your way. If not, click on “Create an account” and it’ll walk you through the steps.

Should you sign up for a work-only Google+ account separate from your personal account? That’s up to you — and your employer’s social media policy. If [...]

How news brands can get started on Facebook Timeline

Facebook has debuted Timeline for pages. Here’s what news brand page managers need to do to get brand pages ready for primetime. [...]

I’m more than a Twitter Monkey

I’m relieved to be out of my social media editor roles because I’ve been worrying about my future and the future of the social media role at news organizations, for lots of reasons. [...]

Holy engagement, Batman! How HuffPost blew up the State of the Union on Facebook

How did The Huffington Post get 32,694 Likes, 2,525 comments and 4,268 shares on Facebook for Obama’s State of the Union address? How about a sort of Facebook take on live-tweeting? It was an experiment, to be sure, but it seemed to work out well. [...]