Recommended reading: Industry trends and survival skills

Industry News and Ideas

• Is there a flaw in the proposed federal shield law? This scathing rebuttal to an overwhelming support of a Federal Shield Law has definitely caused me some pause. For every organization that needs a shield law to protect sources that deserve it, others can exploit it to push through a salacious story that isn’t true. A much-needed “other side” to the discussion.
• Reflections of a Newsosaur posits: How long can print newspapers last? Alan Mutter takes a look at the Pew study of newspaper reader demographics to extrapolate just how long the print readership might last. He says the population of print newspaper readers will drop by nearly a third within 15 years and probably be less than half the size it is today by the time 2040 rolls around. Aside from that, how long can newspapers afford to print for that shrinking audience? (He touches on that in part 2, which is linked.)
• Former journalist Charles Pelton says media outlets are not properly leveraging their talented experts on staff into moneymaking opportunities for fear of ethical impropriety. I agree that his ideas, if handled properly, would not create issues and could create new revenue streams. His analysis is missing a very critical element: He obviously hasn’t worked at a media outlet in the age of mass layoffs. Many papers, in particular, have gotten rid of their on-staff experts and whoever is still left behind are so over worked already they could never take on this extra workload. Let’s mail this back ten years, eh?
• Michelle McLellan at the Knight Digital Media Center is compiling a listing of online-only local news sites, from the corporate hyperlocal networks to independent local sites and blogs. She’s missing quite a few places, but watch this space to see what else pops up.

Surviving

• The Austin Statesman’s social media editor shares advice on creating fast, easy niche products from existing content. What’s your interest area? Your beat, your section or your newspaper doesn’t have to be the end-all, be-all for what interest your readers – but you can be the trusted aggregator for niche news if you want to be.
• The OJR’s Robert Niles always has great tips for the reporter looking to build a life outside a newsroom. Here he talks about building a better online presence by shifting your focus from writing stories to creating assets.  This means serving as your own archive and brand manager, building a source base and connecting with readers outside your day-to-day reporting.