Dispatches from the living amongst journalism's walking dead

Getting to know our friends in the blogosphere

Have you read the 2009 Technorati State of the Blogosphere Report yet? It’s got some great demographics about bloggers that online news orgs would be good to know, as a lot of them are voracious news consumers.

The report was compiled based on a survey of 2,828 bloggers, blog provider statistics and interviews with many key bloggers.

Fun facts from the study:

  • Bloggers are generally more affluent than the average person
  • The blogosphere continues to be dominated by male, affluent and educated bloggers
  • Most bloggers are “hobbyists” and are driven by personal fulfilment rather than financial gain.
  • The survey found that contrary to popular belief, many bloggers have had professional media experience, with 35% of all respondents having worked in traditional media as a writer, reporter, producer, or on-air personality, and 27% continue to do so.
  • While bloggers read other blogs they do not consider them a substitute for other news sources and the majority do not consider online media more important than traditional media.
  • 31% don’t think newspapers will survive the next ten years.

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  1. Getting to know our friends in the blogosphere http://bit.ly/1xE7VP

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