Zombie Journalism

We shouldn’t judge the future or value of “hyperlocal” news from the Washington Post’s failed experiment with LoudonExtra. Instead, we need to actually understand what it really means to be hyperlocal in reporting – and take note of sites doing it right.

As News Corp. decides to go behind a pay wall for their content, studies and scholars suggest that people don’t want to pay for content online – and they never did.

Speaking of the need for innovation, here’s a few innovative ideas I’ve read about this week:

Wall Street Journal Creating New “LinkedIn Killer” Called WSJ Connect – It’s great to see a news org thinking this way. While taking on an entrenched brand like LinkedIn is a tall order, they have a niche audience in the [...]