It’s the end of our first week on business at TBD and, admittedly, I’m completely exhausted. We all are.
It felt like a good first week for us – we got a lot of reviews, positive and negative, from other media sites and blogs. Despite the bugs and occasional complaints, we did have the opportunity to come out of the gates with a few engagement experiments you might find helpful at your own news orgs.
Open discussion on launch day
We had an open Cover it Live chat on the Community Blog from 9-4 on launch day. TBD Community hosts Lisa Rowan, Jeff Sonderman, Daniel Victor and Nathasha Lim took questions, complaints and bug reports from site visitors in an open and honest fashion. They didn’t just address the positive, they also did what they could to assuage the fears of those missing the former websites for WJLA and News Channel 8, now replaced by TBD.com.
Crowdsourcing for breaking news photos
On Thursday, the Washington, D.C. area woke up to severe thunderstorms, high winds, flooding streets – and a lot of damage. While our one full-time photographer was able to get a lot of art, we knew we couldn’t be everywhere. The call was sounded for photos on Twitter and on the site – and readers responded with submissions on-site and via Twitpic.
We ended up repeating this process later in the day with a reported electrical fire near the District’s business center. I first saw reports and Twitpics of the fire on a random Twitter search for “Fire near: Washington DC”. We quickly reached out on Twitter for permission to use the photos – and we were off to the races. It was great to get such good response out of the gate.
Working with bloggers on breaking news
Around 1:30 pm Tuesday, I looked over one of my series of Twitter searches and found a tweet reporting an alleged hit-and-run by a Metrobus in Arlington, Va. I contacted the guy, Matt, via reply and asked him if he’d talk to our Arlington reporter, Rebecca Cooper. He agreed.
At 2:12, network partner site Unsuck DC Metro, who the original tweet was directed toward, had a post up with the tip.
Another partner site, ARLNow, had a story with photos and quotes from the man involved in the accident at 3:07. TBD had a story with the tipster’s report and ARLNow’s report up before 4 p.m, approximately four hours before The Washington Post or WTOP (and a hat tip to the Post for promoting the great efforts of ARLNow).
Without the tip provided by Twitter and the hustle by the bloggers in our community network, there’s no way we could have had such a story so fast. Who says bloggers aren’t journalists? Not us.
Tapping into the crowd for political coverage
Questions submitted via Twitter hashtag
On Wednesday, TBD TV’s Newstalk program had the Democratic candidates for D.C. mayor on the program for a debate. In the hours before the 10 a.m. debate, we asked readers to submit their questions for the candidates via hashtag on Twitter. The response was more than we could fit on the program, which was great (see right).
When the debate went live on TV and online, fact-checking reporter Kevin Robillard had a live Cover it Live chat where readers could chime in with comments, ask questions and suggest facts to be checked as the candidates said them on the air.
The debate got a lot of traction on Twitter and on the chat. Kevin had some great material for The Facts Machine, which is a TBD blog dedicated to backing up or refuting questionable facts.
We hope to do a lot more projects like this in the future. Not bad for the third day out.
Don’t make promises about UGC you can’t keep
By Mandy
On November 18, 2009
In Industry News & Notes
It may be old news to media law nerds like me, but the ongoing case of Barnes v. Yahoo has revealed a potential minefield of legal trouble for media websites of all sizes in something as simple as a broken promise.
Don't make promises!
As most every media person knows, Section 230 of the Communications Decency Act of 1996 grants immunity from liability to service providers (including media sites) for user-generated content, even if it is defamatory. The Barnes case re-asserted that protection, but it also revealed a possible loophole in that immunity that can occur if you promise to remove content – and don’t follow through.
The case, in short:
It started with a bad breakup. Cecilia Barnes’ ex-boyfriend put personal info and lewd photos of her in a Yahoo profile soliciting for sex. She tried to contact Yahoo to get the defamatory profile removed and eventually got through to a person who said they’d take care of it. They didn’t.
And it was there that the loophole appeared. Aside from the issue of defamation in relation to the content of the profile, Barnes’ suit has a claim for breach of contract from Yahoo for not taking down the profile as promised.
While U.S. contract law typically requires evidence of a contract, there’s a judicial doctrine known as “promissory estoppel” that makes a promise like that at Yahoo a contract.
So, that broken promise, essentially, is the contract that was broken – and thus, a whole other Pandora’s box is opened.
The lesson for you? If you have comments or other kinds of user-submitted content on your website or blog and someone calls to complain about something in that content, whatever you do – don’t make any promises to remove it if you don’t want legal responsibility for it.
I know from experience on these kind of calls that you want to say you’ll take care of it right away, but don’t. Say you’ll look into it. Tell everyone in your newsroom to say the same.
And finally, for the love of God, don’t put up profiles of your ex-girlfriends on Yahoo – prank calls are far less problematic.