Zombie Journalism » surveys http://zombiejournalism.com Dispatches from the walking dead in today's "old" media Thu, 19 Aug 2010 14:58:19 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Getting to know our friends in the blogosphere http://zombiejournalism.com/2009/11/getting-to-know-our-friends-in-the-blogosphere/ http://zombiejournalism.com/2009/11/getting-to-know-our-friends-in-the-blogosphere/#comments Mon, 09 Nov 2009 15:32:47 +0000 Mandy http://manjamedia.com/?p=489 Have you read the 2009 Technorati State of the Blogosphere Report yet? It’s got some great demographics about bloggers that online news orgs would be good to know, as a lot of them are voracious news consumers.

The report was compiled based on a survey of 2,828 bloggers, blog provider statistics and interviews with many key bloggers.

Fun facts from the study:

  • Bloggers are generally more affluent than the average person
  • The blogosphere continues to be dominated by male, affluent and educated bloggers
  • Most bloggers are “hobbyists” and are driven by personal fulfilment rather than financial gain.
  • The survey found that contrary to popular belief, many bloggers have had professional media experience, with 35% of all respondents having worked in traditional media as a writer, reporter, producer, or on-air personality, and 27% continue to do so.
  • While bloggers read other blogs they do not consider them a substitute for other news sources and the majority do not consider online media more important than traditional media.
  • 31% don’t think newspapers will survive the next ten years.
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