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I wrote first last week about my employer, The Cincinnati Enquirer, experimenting with a print-only strategy for certain stories to boost Sunday single-copy sales. Not long afterward, I was in a meeting where we decided on the next course of this ever-evolving experiment – and came up with a conclusion web readers should find a bit more [...] The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. [...] A roundup on the latest news in efforts to save newspapers and make money in journalism, including a look at legislation, micropayments vs. subscriptions and research for hire. [...] I’m preparing a presentation on possible future business models for journalism – and I want your input. [...] |
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NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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