Zombie Journalism » strategy

Channeling the news brand on Twitter and Facebook

Mandy — Thu, 24 Mar 2011 16:32:55 +0000

Tips for using Twitter and Facebook as a news brand for everyday interaction and breaking news. [...]

Channeling the news brand: Persona and strategy

Mandy — Tue, 22 Mar 2011 13:48:17 +0000

Questions to ask and tips to consider when setting a social media persona and strategy for a news brand. [...]

The new kid in the downpour of fresh ideas

Mandy — Thu, 13 May 2010 17:30:27 +0000

When you’ve spent your entire professional career in a newspaper’s newsroom, it’s pretty easily to get your mind blown at a startup. I can attest to that firsthand in my first few days on the job at TBD.

Instead of shoehorning some new media approach into a centuries-old tradition, we’re building something so new, it’s still [...]

Twitter is the perfect place to break news (but don’t tell Reuters)

Mandy — Thu, 18 Mar 2010 15:38:57 +0000

When Reuters released its new social media policy last week, their competition had to be salivating. The wire service stipulates that its reporters are not to use Twitter to break news - and thus are digging their own grave. [...]

Journalism and the Interwebs: A Reading Guide

Mandy — Fri, 11 Dec 2009 19:36:38 +0000

I read a lot of industry blogs and they generally all boil down to two topics: complaining about the Internet (or complaining about people complaining about the Internet) and lamenting the future of news. [...]

Making enterprise journalism “web reader” friendly

Mandy — Tue, 10 Nov 2009 16:13:29 +0000

Reporters who want online audiences to appreciate their lengthy watchdog pieces and enterprise journalism should consider writing a bulleted synopsis version to run online, a la Gawker. [...]