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Google+ Best Practices for News Brands

Mandy — Mon, 09 Apr 2012 11:13:23 +0000

So your news brand has a Google+ account. Great. Now what? Maybe you’ve been sharing posts to see what works to stir up engagement and/or root in that SEO, but you’re thinking there has to be more (there is).

Since my overview of Google+ for news brands, I’ve curated some best practices and tips that can help [...]

Journalists, meet Google+ (for reals this time)

Mandy — Thu, 05 Apr 2012 14:08:58 +0000

A guide to journalists to get to know (or re-learn) the lingo and basics of Google+. [...]

NYT giving lessons in ineffective revenue models?

Mandy — Fri, 29 Jan 2010 15:34:33 +0000

The New York Times has now said that their metered paywall will not apply to blog referrals and searches, which really doesn't seem to make it much of a revenue model at all. [...]

In online news, only the presentation matters

Mandy — Fri, 11 Dec 2009 15:32:12 +0000

The past couple of weeks have seen the roll out of a few new looks and ideas for online news presentation that really seem to focus on the observed needs and desires of readers, while not ignoring how much the online medium has to offer. [...]

A catch-up on recommended reading

Mandy — Thu, 21 May 2009 13:01:58 +0000

These are my recommended links for the past couple of weeks (sorry, I’ve been busy!):

New ‘WSJ’ Conduct Rules Target Twitter, Facebook – These rules for WSJ staff could and should be applied at any news organization. You want your reporters to be out there in social media – but there’s so much potential for disaster if [...]