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Google+ Best Practices for News Brands

G+ Ripple for BreakingNews

So your news brand has a Google+ account. Great. Now what? Maybe you’ve been sharing posts to see what works to stir up engagement and/or root in that SEO, but you’re thinking there has to be more (there is).

Since my overview of Google+ for news brands, I’ve curated some best practices and tips that can help [...]

Journalists, meet Google+ (for reals this time)

google-plus

A guide to journalists to get to know (or re-learn) the lingo and basics of Google+. [...]

How News Brands Should Set Up Google+ Pages

google-Plus-icon

Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’sĀ separateĀ from a personal profile.

A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found more easily [...]

NYT giving lessons in ineffective revenue models?

The New York Times has now said that their metered paywall will not apply to blog referrals and searches, which really doesn’t seem to make it much of a revenue model at all. [...]

In online news, only the presentation matters

The past couple of weeks have seen the roll out of a few new looks and ideas for online news presentation that really seem to focus on the observed needs and desires of readers, while not ignoring how much the online medium has to offer. [...]

A catch-up on recommended reading

These are my recommended links for the past couple of weeks (sorry, I’ve been busy!):

New ‘WSJ’ Conduct Rules Target Twitter, Facebook – These rules for WSJ staff could and should be applied at any news organization. You want your reporters to be out there in social media – but there’s so much potential for disaster if [...]

Recommended reading for May 6th

Links and tips about Linked In profile recommendations, Google’s new profile function and the future of journalism education. [...]

Recommended reading for April 24th through May 5th

These are my recommended links for April 24th through May 5th from Twitter tips to new online tools and industry news. [...]