Topic Areas

Social Media

persona Twitterpersona Diigopersona LinkedInpersona Facebookpersona Deliciouspersona Google Readerpersona YouTubepersona Diggpersona StumbleUponpersona Redditpersona Technoratipersona FARK

Sunday plan evolves from print-only to print-first

I wrote first last week about my employer, The Cincinnati Enquirer, experimenting with a print-only strategy for certain stories to boost Sunday single-copy sales.

Not long afterward, I was in a meeting where we decided on the next course of this ever-evolving experiment – and came up with a conclusion web readers should find a bit more [...]

The Enquirer’s print-only news experiment

Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? [...]