Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile.
A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found [...]
Pew released a new study on Twitter demographics today that found only 8 percent of Americans on the web use Twitter. Of that 8 percent, only 2 percent use Twitter on a typical day. Keep in mind that about 74 percent of American adults are internet users, meaning that the Twitter users make up about [...]
As part of their 35th anniversary, Poynter is crowdsourcing a list of the 35 most influential people in social media. They ask people to write Facebook notes or tweets recommending people for the list, with votes to come via re-tweets and likes.
This kind of voting system makes it very likely that we’ll see the [...]
It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken.
We ran into that when we started building the brand for the soon-to-launch TBD. It’s a popular acronym, [...]
Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? [...]
The National Enquirer’s campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They’ve changed the debate from being about politics rather than merit – and it is brilliant. [...]
Social networking is supposed to be about connecting with old friends and making new ones. It can involve marketing products, but it takes individualized recommendations to be anything but spam. [...]
Recommended reading that’s mostly about Twitter this time – monetization models, the end of the “real” Colonel Tribune, Twitter grammar, tools and other fun stuff. [...]
Recommended links include an explainer on the difference between Facebook groups and pages, the new social media editor at the New York Times and some handy rules for social media. [...]
These are my recommended links for April 21st:
Why journalists should learn to code (and why some shouldn’t bother) :: 10,000 Words – “Those who choose to adhere to long-standing forms of print or broadcast journalism shouldn’t fret, but know that there will come a time when basic coding will become an integral part of [...]
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