Tag Archives: marketing

How News Brands Should Set Up Google+ Pages

Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile. A properly set-up Page will help your news organization not … Continue reading

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There’s a whole Internet outside of Twitter, so don’t forget it

Pew released a new study on Twitter demographics today that found only 8 percent of Americans on the web use Twitter. Of that 8 percent, only 2 percent use Twitter on a typical day. Keep in mind that about 74 … Continue reading

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Four who influenced my approach to social media

As part of their 35th anniversary, Poynter is crowdsourcing a list of the 35 most influential people in social media. They ask people to write Facebook notes or tweets recommending people for the list, with votes to come via re-tweets … Continue reading

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How we did it: Securing an occupied Twitter handle

It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken. We ran into … Continue reading

Posted in Social Media, TBD, Twitter | Tagged , , , , , , , | 5 Comments

The Enquirer’s print-only news experiment

Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? Continue reading

Posted in Industry News & Notes, Online Revenue Models | Tagged , , , , , , | 5 Comments

How the National Enquirer is using social media to campaign for a Pulitzer

The National Enquirer’s campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They’ve changed the debate from being about politics rather than merit – and it is brilliant. Continue reading

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Facebook friends: Please stop spamming me

Social networking is supposed to be about connecting with old friends and making new ones. It can involve marketing products, but it takes individualized recommendations to be anything but spam. Continue reading

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Recommended reading for June 10th-12th

Recommended reading that’s mostly about Twitter this time – monetization models, the end of the “real” Colonel Tribune, Twitter grammar, tools and other fun stuff. Continue reading

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Recommended reading for May 26-27

Recommended links include an explainer on the difference between Facebook groups and pages, the new social media editor at the New York Times and some handy rules for social media. Continue reading

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Recommended reading for April 21st

These are my recommended links for April 21st: Why journalists should learn to code (and why some shouldn’t bother) :: 10,000 Words – “Those who choose to adhere to long-standing forms of print or broadcast journalism shouldn’t fret, but know … Continue reading

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Recommended reading for April 14th through April 17th

These are my recommended links for April 14th through April 17th: Continue reading

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