Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile.
A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found more easily in Google searches.
To sign up for a Page, you first need a personal Google+ account to serve as an administrator. You’ll need to be logged in to that account in order to follow the directions to set up a Page. Mashable has a very helpful slideshow walking through the Google+ Brand Page signup steps, if you feel like you need that level of detail. Otherwise…
Setting Up Your Profile
1. Sign up for your Page (only after making sure no one else has set one up for your site [...]