Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work?
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Archive for the ‘marketing’ CategoryRecently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? The National Enquirer’s campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They’ve changed the debate from being about politics rather than merit – and it is brilliant. Social networking is supposed to be about connecting with old friends and making new ones. It can involve marketing products, but it takes individualized recommendations to be anything but spam. Recommended reading that’s mostly about Twitter this time – monetization models, the end of the “real” Colonel Tribune, Twitter grammar, tools and other fun stuff. Recommended links include an explainer on the difference between Facebook groups and pages, the new social media editor at the New York Times and some handy rules for social media. These are my recommended links for April 21st: Why journalists should learn to code (and why some shouldn’t bother) :: 10,000 Words – “Those who choose to adhere to long-standing forms of print or broadcast journalism shouldn’t fret, but know that there will come a time when basic coding will become an integral part of a [...] These are my recommended links for April 14th through April 17th: |
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