Zombie Journalism » howto

Channeling the news brand: Persona and strategy

Mandy — Tue, 22 Mar 2011 13:48:17 +0000

Questions to ask and tips to consider when setting a social media persona and strategy for a news brand. [...]

Link roundup: Twitter news, tech tools and a shameless plug

Mandy — Thu, 20 Jan 2011 21:07:32 +0000

On the Twitters In their “The science of the hashtag” post, Twitter charts the lifecycle of a hashtag and spells out just what and who propelled it to popularity. In short – celebrities > media, as if you didn’t already know. An alleged Twitter expert says research shows that to increase your chances of being retweeted, you should Tweet [...]

How to build, manage and customize a Crowdmap

Mandy — Fri, 24 Sep 2010 17:20:13 +0000

So you’ve got a great idea for a user-contributed map you need to launch RIGHT NOW. Ushahidi’s Crowdmap makes it pretty easy, and hopefully this post makes it even easier. All examples shown are from TBD’s Crowdmap for D.C.’s election.

First of all, if you’re mapping a crisis, Crowdmap recommends checking our their Emergency Response Strategy [...]

Creating one Facebook page for both sides of your life

Mandy — Mon, 28 Jun 2010 20:16:49 +0000

Thanks to Facebook’s near-constant changes to their privacy settings, it’s tough to keep documentation on them up to date. In preparation for staff training here at TBD, I’ve completely overhauled these resources for anyone wishing to use Facebook for their professional journalism uses as well as their personal lives. I hope you’ll find these useful.

Intro [...]

Intro to Twitter for Journalists

Mandy — Thu, 02 Apr 2009 22:02:01 +0000