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 So your news brand has a Google+ account. Great. Now what? Maybe you’ve been sharing posts to see what works to stir up engagement and/or root in that SEO, but you’re thinking there has to be more (there is). Since my overview of Google+ for news brands, I’ve curated some best practices and tips that can help [...]  A guide to journalists to get to know (or re-learn) the lingo and basics of Google+. [...]  Google made Brand Pages available last fall. Much like Facebook Pages, this allowed for companies, organizations, causes and the like to have a customized G+ presence that’s separate from a personal profile. A properly set-up Page will help your news organization not only connect with users on Google+, but also help your stories and profiles get found more easily [...] A properly set-up profile is what makes Google+ effective for an individual journalist looking to establish a brand online or cement their brand in a Google search. You need to have the right info on display to ensure people can find you in a Google search by looking for your name or some keywords like what [...] Yet another “academic” call has been made to change U.S. copyright law to provide special protection for mainstream news sources – and again, these academics ignore the very basics of what it means to aggregate news online. This time, the nonsense comes out of the Wharton School, who one would think knows a thing or two about [...] News and notes such as new pay models for news sites, using local blogs as content providers, why tech skills are only the beginning for journalists and all of the hullabaloo about Google in the news website world. [...] |
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NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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