Zombie Journalism

If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit?

Reporters who want online audiences to appreciate their lengthy watchdog pieces and enterprise journalism should consider writing a bulleted synopsis version to run online, a la Gawker.

The Washington Post took on Gawker for alleged copyright infringement this week in a battle of the blogs. Here’s why the Post writer was wrong – and why the debate itself is just a mere sideshow to the real problems for newspapers online.