Zombie Journalism

It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken.
We ran into that when we started building the brand for the soon-to-launch TBD. It’s a popular acronym, as [...]

When you’ve spent your entire professional career in a newspaper’s newsroom, it’s pretty easily to get your mind blown at a startup. I can attest to that firsthand in my first few days on the job at TBD.
Instead of shoehorning some new media approach into a centuries-old tradition, we’re building something so new, it’s [...]

Allbritton’s Washington, D.C. metro site will be named TBD – and I think it’s perfect. News at the start of the reporting process is “to be determined” – and that’s exactly where readers should come in.