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	<title>Zombie Journalism &#187; cpm</title>
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		<title>More takes on web analytics for news</title>
		<link>http://zombiejournalism.com/2009/10/more-takes-on-web-analytics-for-news/</link>
		<comments>http://zombiejournalism.com/2009/10/more-takes-on-web-analytics-for-news/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 12:05:27 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[cpm]]></category>
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		<description><![CDATA[Big minds in journalism and marketing take on the confusion and misleading nature of web analytics as they relate to readers and news.  [...]]]></description>
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		<title>Do page views make us biased?</title>
		<link>http://zombiejournalism.com/2009/10/do-page-views-make-us-biased/</link>
		<comments>http://zombiejournalism.com/2009/10/do-page-views-make-us-biased/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 14:38:13 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
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		<description><![CDATA[Does the quest for page views drive news judgement decisions in online news? Does that make us, the newsroom types, in the employ of advertisers? [...]]]></description>
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		<title>Can we forget about page views?</title>
		<link>http://zombiejournalism.com/2009/10/can-we-forget-about-page-views/</link>
		<comments>http://zombiejournalism.com/2009/10/can-we-forget-about-page-views/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:55:37 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cpm]]></category>
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		<description><![CDATA[We need to move away from the almighty page view just to get back to the core of our business. [...]]]></description>
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		<title>The myth of the &#8220;free ride&#8221;</title>
		<link>http://zombiejournalism.com/2009/08/the-myth-of-the-free-ride/</link>
		<comments>http://zombiejournalism.com/2009/08/the-myth-of-the-free-ride/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 23:02:38 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[aggregators]]></category>
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		<category><![CDATA[page views]]></category>
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		<description><![CDATA[David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time.  [...]]]></description>
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