Zombie Journalism

Big minds in journalism and marketing take on the confusion and misleading nature of web analytics as they relate to readers and news.

Does the quest for page views drive news judgement decisions in online news? Does that make us, the newsroom types, in the employ of advertisers?

We need to move away from the almighty page view just to get back to the core of our business.

David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time.