Big minds in journalism and marketing take on the confusion and misleading nature of web analytics as they relate to readers and news. [...]
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Does the quest for page views drive news judgement decisions in online news? Does that make us, the newsroom types, in the employ of advertisers? [...] We need to move away from the almighty page view just to get back to the core of our business. [...] David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time. [...] |
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NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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