Monetizing location at the local level
My former employer, the Cincinnati Enquirer, has launched a long-simmering idea for a locally-based Foursquare-esque app. The location-based app, called Porkappolis, is available for use worldwide, but has a local focus. It’s similar to a lot of other location-based services, but the potential for local deals and gameplay could make it a real player. We’ll see how it plays out – perhaps it can be an early example for other media venturing into the app space.
Newsflash: iPad hasn’t saved print yet
WWD reports that iPad magazine sales have gone down in the fall after the device’s summer debut. While this isn’t some larger sign that the iPad and other e-readers won’t help to fund news organizations in the long-term, it is a sign that the pricing structure may be all wrong right out of the gate.
As the commenters at WWD point out, [...]