Dispatches from the living amongst journalism's walking dead

Tag: branding

Recommended reading for May 28th-June 2nd

These are my recommended links for May 28th through June 2nd:

  • 10 Must-Haves for Your Social Media Policy – As always, Mashable pulls together the tips that can help us all – individuals or businesses and news orgs – better develop our social media strategies.
  • Keyword Streamgraphs on Twitter – This site creates a visualization of the last 1000 tweets on a certain keyword. It doesn’t really make anything useful data-wise, but it is a great little thing you can link to out of your coverage of an issue or to track your buzz on an ongoing story. Mine is made for mapping who mentions “Reds” – but you can change the link to be any keyword.
  • How to Mine Twitter for Information – Great tips on getting data from Twitter to track buzzwords and trends over time.
  • Collaborative Reporting Tools | Publish2 – This new offering from Publish2 – which is a great tool if you haven’t used it – can be used in a lot of ways. It can be used to gather news tips, crowdsource stories and allow multiple people to contribute to reporting.
  • JournoTwit – The twitter client that’s not just for journalists… – This tool is still in development, but it has great potential. It is similar too, though not as good as, Tweetdeck – only online-based. If you could make the columns customizable, I’d be switching today.
  • Journalism.co.uk : BBC double-checks journalists’ ‘professional’ tweets – I guarantee there are reporters and editor that read this and think, “What a great idea!” No, it isn’t. Twitter is “right now” – not “ten minutes from now.” If you need an editor to make sure your tweets don’t have libel, spelling or factual error, you shouldn’t be tweeting. Period.
  • Commentary: Why Twitter won’t save journalism or kill it | McClatchy – A fairly honest overview of Twitter from someone who isn’t “in the tank” like me. While I think it is short-sighted to say Twitter won’t revolutionize journalism (maybe not Twitter – but something like it can and will), it’s at least giving the service a shot.

Recommended reading for May 26-27

These are my recommended links for May 26th through May 27th:

Google has the new “must have” persona

Sorry I’ve not been posting any “real” posts for awhile. Like everyone else in the journalism business, I’ve taken on more work than I can really handle, which makes me dead inside by the time I get home. I have still been scouring my usual haunts for helpful links and news, though, so you’ll see a lot of that.

Anyway, in the forever since I posted, Google has been tinkering with their services – making a new option available that could rival Facebook to be your “must have” social media profile. The Google Profile essentially allows you to control your presence on Google searches. You can enter all the info you’d want to make available when someone Googles you: Your name, your city, what you do and links to all of your social media accounts. When you have it all set up, you’ll get something like this when you search for yourself on Google:

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If you have a Gmail or Google account, you already have the means to set this up. If not – get a Google account already (they have tons of tools you could be using). When you are signed in to Google, go to where it says My Account. On that page, you can go to edit your profile.

Add a photo, add the cities you’ve lived and what you do for a living (or what you did before you were laid off). Google has a nifty search built in to the profile page that searches for your accounts on tons of social media sites, blogs and other web services. Claim whatever is yours and give it links to anything it is missing – thus making an easy hub for all that online work you’ve been doing.

That’s it! Now you’re easy to find on Google – even if your website has terrible SEO.

A catch-up on recommended reading

These are my recommended links for the past couple of weeks (sorry, I’ve been busy!):

Recommended reading for May 6th

These are my recommended links for May 6th:

Recommended reading for April 24th through May 5th

These are my recommended links for April 24th through May 5th:

Recommended reading for April 20th

These are my recommended links for April 20th:

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