Zombie Journalism » branding

Interacting with the audience as a news brand

Mandy — Wed, 30 Mar 2011 13:02:41 +0000

Last week I went over a few tips for setting a social media strategy and persona for your news org’s branded account(s) and tips for using those accounts as a brand. Today, let’s get into audience engagement on social media tools. These tips have served me well as both a brand and as an individual, helping [...]

Channeling the news brand: Persona and strategy

Mandy — Tue, 22 Mar 2011 13:48:17 +0000

Questions to ask and tips to consider when setting a social media persona and strategy for a news brand. [...]

How we did it: Securing an occupied Twitter handle

Mandy — Thu, 05 Aug 2010 17:15:47 +0000

It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken.

We ran into that when we started building the brand for the soon-to-launch TBD. It’s a popular acronym, as everyone [...]

Creating one Facebook page for both sides of your life

Mandy — Mon, 28 Jun 2010 20:16:49 +0000

Thanks to Facebook’s near-constant changes to their privacy settings, it’s tough to keep documentation on them up to date. In preparation for staff training here at TBD, I’ve completely overhauled these resources for anyone wishing to use Facebook for their professional journalism uses as well as their personal lives. I hope you’ll find these useful.

Intro [...]

Twitter is the perfect place to break news (but don’t tell Reuters)

Mandy — Thu, 18 Mar 2010 15:38:57 +0000

When Reuters released its new social media policy last week, their competition had to be salivating. The wire service stipulates that its reporters are not to use Twitter to break news - and thus are digging their own grave. [...]

How the National Enquirer is using social media to campaign for a Pulitzer

Mandy — Wed, 13 Jan 2010 15:46:12 +0000

The National Enquirer's campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They've changed the debate from being about politics rather than merit - and it is brilliant. [...]

A new media how-to roundup

Mandy — Thu, 12 Nov 2009 16:33:27 +0000

Here's a collection of great tips and how-tos I've found lately you might find helpful if you want to break into media - or break out. Includes tips on YouTube, data mapping, UGC, training and starting your own blog. [...]

Facebook URLs for the rest of us

Mandy — Fri, 12 Jun 2009 19:49:06 +0000

Facebook has decided to let Fan Pages with less than 1,000 fans get a custom URL - but they'll have to wait until June 28. [...]

Promoting your work online

Mandy — Thu, 11 Jun 2009 19:44:17 +0000

There’s only so much your website and newspaper can do to get readers to your stories – the rest is up to you. You are in charge of your own “brand” as a professional journalist, so here’s some ways to get your work to more people. [...]