Tag Archives: branding

How news brands can get started on Facebook Timeline

Facebook has debuted Timeline for pages. Here’s what news brand page managers need to do to get brand pages ready for primetime. Continue reading

Posted in Facebook, Social Media | Tagged , , , , , , , | 11 Comments

Interacting with the audience as a news brand

Last week I went over a few tips for setting a social media strategy and persona for your news org’s branded account(s) and tips for using those accounts as a brand. Today, let’s get into audience engagement on social media … Continue reading

Posted in Social Media, Twitter | Tagged , , , | 3 Comments

Channeling the news brand: Persona and strategy

Questions to ask and tips to consider when setting a social media persona and strategy for a news brand. Continue reading

Posted in Social Media | Tagged , , , , | 8 Comments

How we did it: Securing an occupied Twitter handle

It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken. We ran into … Continue reading

Posted in Social Media, TBD, Twitter | Tagged , , , , , , , | 5 Comments

Creating one Facebook page for both sides of your life

Thanks to Facebook’s near-constant changes to their privacy settings, it’s tough to keep documentation on them up to date. In preparation for staff training here at TBD, I’ve completely overhauled these resources for anyone wishing to use Facebook for their … Continue reading

Posted in Facebook, Surviving | Tagged , , , , , , , , | 1 Comment

Twitter is the perfect place to break news (but don’t tell Reuters)

When Reuters released its new social media policy last week, their competition had to be salivating. The wire service stipulates that its reporters are not to use Twitter to break news – and thus are digging their own grave. Continue reading

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How the National Enquirer is using social media to campaign for a Pulitzer

The National Enquirer’s campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They’ve changed the debate from being about politics rather than merit – and it is brilliant. Continue reading

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A new media how-to roundup

Here’s a collection of great tips and how-tos I’ve found lately you might find helpful if you want to break into media – or break out. Includes tips on YouTube, data mapping, UGC, training and starting your own blog. Continue reading

Posted in Recommended Links, Surviving | Tagged , , , , , , , , | 6 Comments

Recommended reading for June 10th-12th

Recommended reading that’s mostly about Twitter this time – monetization models, the end of the “real” Colonel Tribune, Twitter grammar, tools and other fun stuff. Continue reading

Posted in Recommended Links, Twitter | Tagged , , , , , , , , , , , , , , , | 1 Comment

Facebook URLs for the rest of us

Facebook has decided to let Fan Pages with less than 1,000 fans get a custom URL – but they’ll have to wait until June 28. Continue reading

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Promoting your work online

There’s only so much your website and newspaper can do to get readers to your stories – the rest is up to you. You are in charge of your own “brand” as a professional journalist, so here’s some ways to get your work to more people. Continue reading

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Get a Facebook url of your own

Facebook announced today that starting this Saturday, they will begin offering vanity URLs – custom web addresses – for all of their users. If you want yours, you’d better be ready Saturday at midnight. Continue reading

Posted in Social Media | Tagged , , , , | 2 Comments