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Facebook has debuted Timeline for pages. Here’s what news brand page managers need to do to get brand pages ready for primetime. [...]
Last week I went over a few tips for setting a social media strategy and persona for your news org’s branded account(s) and tips for using those accounts as a brand. Today, let’s get into audience engagement on social media tools. These tips have served me well as both a brand and as an individual, helping [...]
Questions to ask and tips to consider when setting a social media persona and strategy for a news brand. [...]
It can be tough to be a new brand these days. Locking down namespace online is a huge part of a brand build – but much like potential mates, all the good ones seem to be taken.
We ran into that when we started building the brand for the soon-to-launch TBD. It’s a popular acronym, as everyone [...]
Thanks to Facebook’s near-constant changes to their privacy settings, it’s tough to keep documentation on them up to date. In preparation for staff training here at TBD, I’ve completely overhauled these resources for anyone wishing to use Facebook for their professional journalism uses as well as their personal lives. I hope you’ll find these useful.
Intro [...]
When Reuters released its new social media policy last week, their competition had to be salivating. The wire service stipulates that its reporters are not to use Twitter to break news – and thus are digging their own grave. [...]
The National Enquirer’s campaign to get Pulitzer attention should make other journalism outlets stand up and take note. They’ve changed the debate from being about politics rather than merit – and it is brilliant. [...]
Here’s a collection of great tips and how-tos I’ve found lately you might find helpful if you want to break into media – or break out. Includes tips on YouTube, data mapping, UGC, training and starting your own blog. [...]
Recommended reading that’s mostly about Twitter this time – monetization models, the end of the “real” Colonel Tribune, Twitter grammar, tools and other fun stuff. [...]
Facebook has decided to let Fan Pages with less than 1,000 fans get a custom URL – but they’ll have to wait until June 28. [...]
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Social Media