Tag Archives: analytics

If page views are the goal, keep those comments a-comin’

Would newspaper editors be likely to eliminate anonymous commenting from their websites if they knew how much it would bring down page views? Continue reading

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Gawker’s leaving page views behind, so when’s our turn?

If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? Continue reading

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Newsday is paying for that paywall

In the three months since Newsday put up their pay wall, they’ve signed up only 35 online subscribers and their traffic has plummeted. Continue reading

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Times chose quick bucks over a lasting audience

The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. Continue reading

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In asking readers to change, will the NY Times change too?

The New York Times announced today that beginning in 2011, it will begin charging online readers for unlimited access to articles. While it’s not a bad idea to try out, Times execs will need to readjust their expectations for their online readership stats and change their online content when they go forward with this plan.
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Confessional: Shameless page view ploys

Lest anyone think I’m casting stones without acknowledging my own sins, I decided to share a list of the shameless ploys I’ve used to get page views for my employers. What I’ve listed is hardly out of the ordinary for any website, but I still feel bad about it sometimes. Continue reading

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More takes on web analytics for news

Big minds in journalism and marketing take on the confusion and misleading nature of web analytics as they relate to readers and news. Continue reading

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Do page views make us biased?

Does the quest for page views drive news judgement decisions in online news? Does that make us, the newsroom types, in the employ of advertisers? Continue reading

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Trib among those handing over the keys

Sites like that of the Chicago Tribune cater to Digg’s cause with buttons that feed their content directly to the site. Why? Continue reading

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Recommended reading for May 28th-June 2nd

Recommended links from Twitter data mining and visualizations to a Twitter client for journalists, more hand-wringing from “the establishment” and tips on social media policies. Continue reading

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Recommended reading for April 14th through April 17th

These are my recommended links for April 14th through April 17th: Continue reading

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Get to know your Twitter stats

Without a regular look at your usage stats and your followers, it is difficult to monitor your success at reaching your desired Twitter audience. Continue reading

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