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	<title>Zombie Journalism &#187; advertising</title>
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	<description>Dispatches from the walking dead in today&#039;s &#34;old&#34; media</description>
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		<title>The Enquirer&#8217;s print-only news experiment</title>
		<link>http://zombiejournalism.com/2010/02/cincinnati-enquirer-print-only/</link>
		<comments>http://zombiejournalism.com/2010/02/cincinnati-enquirer-print-only/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:04:59 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[cincinnati]]></category>
		<category><![CDATA[cincinnati enquirer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print-only]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=651</guid>
		<description><![CDATA[Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Gawker&#8217;s leaving page views behind, so when&#8217;s our turn?</title>
		<link>http://zombiejournalism.com/2010/02/gawkers-leaving-page-views-behind-so-whens-our-turn/</link>
		<comments>http://zombiejournalism.com/2010/02/gawkers-leaving-page-views-behind-so-whens-our-turn/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:04:36 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[gawker]]></category>
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		<category><![CDATA[revenue]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=608</guid>
		<description><![CDATA[If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Newsday is paying for that paywall</title>
		<link>http://zombiejournalism.com/2010/01/newsday-is-paying-for-that-paywall/</link>
		<comments>http://zombiejournalism.com/2010/01/newsday-is-paying-for-that-paywall/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 18:36:34 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[paywall]]></category>
		<category><![CDATA[revenue model]]></category>
		<category><![CDATA[subscription]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=615</guid>
		<description><![CDATA[In the three months since Newsday put up their pay wall, they've signed up only 35 online subscribers and their traffic has plummeted.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Times chose quick bucks over a lasting audience</title>
		<link>http://zombiejournalism.com/2010/01/times-chose-quick-bucks-over-a-lasting-audience/</link>
		<comments>http://zombiejournalism.com/2010/01/times-chose-quick-bucks-over-a-lasting-audience/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 14:34:22 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[subscriptions]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=599</guid>
		<description><![CDATA[The New York Times' plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers  (and the ad dollars they bring with them) in favor of a quick fix.  [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Can we forget about page views?</title>
		<link>http://zombiejournalism.com/2009/10/can-we-forget-about-page-views/</link>
		<comments>http://zombiejournalism.com/2009/10/can-we-forget-about-page-views/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:55:37 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=432</guid>
		<description><![CDATA[We need to move away from the almighty page view just to get back to the core of our business. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Seeking your input on business models</title>
		<link>http://zombiejournalism.com/2009/09/seeking-your-input-on-business-models/</link>
		<comments>http://zombiejournalism.com/2009/09/seeking-your-input-on-business-models/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 18:56:18 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[Surviving]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[subscriptions]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=279</guid>
		<description><![CDATA[I'm preparing a presentation on possible future business models for journalism - and I want your input.  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>New AP plan: Taking web traffic from members?</title>
		<link>http://zombiejournalism.com/2009/08/new-ap-plan-taking-web-traffic-from-members/</link>
		<comments>http://zombiejournalism.com/2009/08/new-ap-plan-taking-web-traffic-from-members/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 21:09:03 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AP]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=233</guid>
		<description><![CDATA[While the AP's new plan to protect its content shows a bit more online savvy than past declarations, they still don't seem to get why it could be an issue. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>WaPo v. Gawker: Battle in the Blogs</title>
		<link>http://zombiejournalism.com/2009/08/wapo-v-gawker-battle-in-the-blogs/</link>
		<comments>http://zombiejournalism.com/2009/08/wapo-v-gawker-battle-in-the-blogs/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 22:16:09 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[copyright]]></category>
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		<guid isPermaLink="false">http://manjamedia.com/?p=199</guid>
		<description><![CDATA[The Washington Post took on Gawker for alleged copyright infringement this week in a battle of the blogs. Here's why the Post writer was wrong - and why the debate itself is just a mere sideshow to the real problems for newspapers online.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The myth of the &#8220;free ride&#8221;</title>
		<link>http://zombiejournalism.com/2009/08/the-myth-of-the-free-ride/</link>
		<comments>http://zombiejournalism.com/2009/08/the-myth-of-the-free-ride/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 23:02:38 +0000</pubDate>
		<dc:creator>Mandy</dc:creator>
				<category><![CDATA[Industry News & Notes]]></category>
		<category><![CDATA[Online Revenue Models]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[cpm]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[Marburger]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://manjamedia.com/?p=201</guid>
		<description><![CDATA[David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time.  [...]]]></description>
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		<slash:comments>2</slash:comments>
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