Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work?
|
|||||
Archive for the ‘advertising’ CategoryRecently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? In the three months since Newsday put up their pay wall, they’ve signed up only 35 online subscribers and their traffic has plummeted. The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. We need to move away from the almighty page view just to get back to the core of our business. I’m preparing a presentation on possible future business models for journalism – and I want your input. While the AP’s new plan to protect its content shows a bit more online savvy than past declarations, they still don’t seem to get why it could be an issue. The Washington Post took on Gawker for alleged copyright infringement this week in a battle of the blogs. Here’s why the Post writer was wrong – and why the debate itself is just a mere sideshow to the real problems for newspapers online. David Marburger is pushing the idea that aggregating sites are pushing newspapers out of business with cut-rate advertising. The entire argument is based in several falsities and we should just stop giving this guy face time. |
|||||
|
NOTE: Views expressed here are the author's alone. Copyright © 2010 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
|||||
Social Media