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Archive for the ‘Social Media’ Category

How To Set Up Facebook Subscribe For Journalists

Facebook Subscribe allows Facebook users to share their public updates with other users, even if they are not friends. I’ve created this step-by-step guide for users who want to take advantage of this feature without putting their own privacy at risk. [...]

B.S. Detection for Journalists

Eds Note 10/5: It was brought to my attention that the links in this slideshow are not clickable in the embed here. I included them all below this post. 

Ever see a tip that’s too good to be true (it probably is) or a photo so amazing you just can’t believe it (don’t)? Sometimes you can’t just [...]

What if we’d had today’s social media on 9/11?

If today’s social media had been around, those who perished on September 11, 2001 could have been the storytellers of their own history. [...]

ESPN goes back in time, bans breaking news on Twitter

ESPN’s reporters have a reputation of breaking sports news on Twitter, but the company’s new social media policy has banned it. [...]

WaPo arrives late to NATO story on social media

On August 6 around 2 a.m. local time, a NATO helicopter carrying U.S. Special Forces troops crashed in eastern Afghanistan.

The Washington Post had a reporter in person and on the story – but it took a long time for anyone to notice on its social media channels.

A student from my summer social media class at Georgetown [...]

Facebook comments can’t guarantee a lack of anonymity

There’s a conventional wisdom out there in the online journalism world that: 1.) News site comments will automatically be better if people have to use real names, and 2.) Using Facebook for your comments will accomplish this.

I’ve said many times before that I don’t think anonymity is the problem. My campaign on that seems to be [...]

The Bin Laden story and real-time engagement

Please allow me to think aloud on the past 15 hours.

We all acknowledge that the news of Osama bin Laden’s death broke on social media. We’ve all got stories about Twitter’s impact, roundups of Twitter reactions, tweet timelines and Storification galore – but did anyone in the heat of the developing news last night start engaging readers on [...]

Making community engagement an everyday process

This presentation is aimed at reporters to help them better connect with audiences, brand themselves and work more efficiently in the social sphere. I hope others may find it helpful/interesting. [...]

Interacting with the audience as a news brand

Last week I went over a few tips for setting a social media strategy and persona for your news org’s branded account(s) and tips for using those accounts as a brand. Today, let’s get into audience engagement on social media tools. These tips have served me well as both a brand and as an individual, helping [...]

Channeling the news brand on Twitter and Facebook

Tips for using Twitter and Facebook as a news brand for everyday interaction and breaking news. [...]