Zombie Journalism » Online Revenue Models

New strategy: Berate bloggers, tell online readers to buzz off

Mandy — Thu, 24 Jun 2010 18:29:31 +0000

I’m not sure where newspaper execs are getting their PR advice these days, but whoever/whatever it is needs to be fired. The print news sector has put out some head-shaking proclamations this week – all of which have a common theme of holier-than-thou insults directed at online news consumers.

First up is the absolutely appalling handling of [...]

Enquirer Editor comments on print-first initiative

Mandy — Fri, 05 Mar 2010 21:23:08 +0000

Cincinnati Enquirer editor Tom Callinan has a column in Sunday’s paper (online now) about the Enquirer’s evolving First in Print initiative.

He also gives a shout-out to ZJ and its commenters. Check [...]

Sunday plan evolves from print-only to print-first

Mandy — Mon, 01 Mar 2010 17:58:52 +0000

I wrote first last week about my employer, The Cincinnati Enquirer, experimenting with a print-only strategy for certain stories to boost Sunday single-copy sales.

Not long afterward, I was in a meeting where we decided on the next course of this ever-evolving experiment – and came up with a conclusion web readers should find a bit more [...]

The Enquirer’s print-only news experiment

Mandy — Wed, 24 Feb 2010 21:04:59 +0000

Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? [...]

Gawker’s leaving page views behind, so when’s our turn?

Mandy — Mon, 01 Feb 2010 15:04:36 +0000

If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? [...]

Newsday is paying for that paywall

Mandy — Fri, 29 Jan 2010 18:36:34 +0000

In the three months since Newsday put up their pay wall, they've signed up only 35 online subscribers and their traffic has plummeted. [...]

NYT giving lessons in ineffective revenue models?

Mandy — Fri, 29 Jan 2010 15:34:33 +0000

The New York Times has now said that their metered paywall will not apply to blog referrals and searches, which really doesn't seem to make it much of a revenue model at all. [...]

Times chose quick bucks over a lasting audience

Mandy — Thu, 21 Jan 2010 14:34:22 +0000

The New York Times' plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. [...]

In asking readers to change, will the NY Times change too?

Mandy — Wed, 20 Jan 2010 16:18:57 +0000

The New York Times announced today that beginning in 2011, it will begin charging online readers for unlimited access to articles. While it's not a bad idea to try out, Times execs will need to readjust their expectations for their online readership stats and change their online content when they go forward with this plan. [...]