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Archive for the ‘Online Revenue Models’ CategoryI’m not sure where newspaper execs are getting their PR advice these days, but whoever/whatever it is needs to be fired. The print news sector has put out some head-shaking proclamations this week – all of which have a common theme of holier-than-thou insults directed at online news consumers. First up is the absolutely appalling handling of [...] Cincinnati Enquirer editor Tom Callinan has a column in Sunday’s paper (online now) about the Enquirer’s evolving First in Print initiative. He also gives a shout-out to ZJ and its commenters. Check [...] I wrote first last week about my employer, The Cincinnati Enquirer, experimenting with a print-only strategy for certain stories to boost Sunday single-copy sales. Not long afterward, I was in a meeting where we decided on the next course of this ever-evolving experiment – and came up with a conclusion web readers should find a bit more [...] Recently, The Cincinnati Enquirer has been making some stories print-only with the intent of boosting single-copy sales of the Sunday newspaper. Will it work? [...] If even Gawker is changing its measure of choice away from the page view to the unique user, when will the rest of the news industry follow suit? [...] In the three months since Newsday put up their pay wall, they’ve signed up only 35 online subscribers and their traffic has plummeted. [...] The New York Times has now said that their metered paywall will not apply to blog referrals and searches, which really doesn’t seem to make it much of a revenue model at all. [...] The New York Times’ plan to charge for online content is an act of desperation from a company that chose to abandon a growing audience of dedicated online readers (and the ad dollars they bring with them) in favor of a quick fix. [...] The New York Times announced today that beginning in 2011, it will begin charging online readers for unlimited access to articles. While it’s not a bad idea to try out, Times execs will need to readjust their expectations for their online readership stats and change their online content when they go forward with this plan. |
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NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
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