How did The Huffington Post get 32,694 Likes, 2,525 comments and 4,268 shares on Facebook for Obama’s State of the Union address? I mean, every news outlet in the U.S. and beyond has posted something about it, so how did one outlet get so much engagement?
How about a sort of Facebook take on live-tweeting? It was an experiment, to be sure, but it seemed to work out well.
Disclosure: Although I work on HuffPost’s social team, I had nothing to do with this. I’m just passing it on as an example.
Here’s a look at the posts and how much engagement each post received (as of today at about noon).
What does this show (besides a lot of reaction)? It shows experimentation can be worth it. I’m not suggesting this would work for every big live event or for every brand, but it was well worth the adventure.
On what other occasions do you think this could work? What other experiments have you seen to increase engagement on Facebook?