Lessons to be learned from TBD: International Edition

During my professional sabbatical in the month of April, I had the opportunity to travel to Moscow, Russia to talk with Eurasian journalists about community engagement.

This is my name in Cyrillic!

On April 22-24, the New Eurasia Media Program held its annual International Conference, where I, along with other journalists and bloggers from around the world, shared experiences and tools around the theme of “The local newspaper in the middle of the action”. I also gave a post-conference workshop on social media tools to a smaller group of Russian journalists (but that’s another post).

My presentation looked at the idea and launch of TBD, focusing specifically on ideas that worked and what, ultimately, led to it’s shift away from the original mission. I wanted to give attendees some good ideas they could try out at their newspapers amid the doom and gloom of a startup that didn’t exactly go as planned.

As one attendee put it, “We only ever hear about big projects that worked. It’s as if they think we have noting to learn from ideas that failed.”

I won’t go into the whole TBD rundown here (you’ve seen it before), but I have the presentations up online. Check out the Cyrillic edition of the presentation if you dare – but I also have an English one posted as well.  More TK on the whole experience and the workshop….

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