Last week I went over a few tips for setting a social media strategy and persona for your news org’s branded account(s) and tips for using those accounts as a brand. Today, let’s get into audience engagement on social media tools. These tips have served me well as both a brand and as an individual, helping [...]
|
|||||
|
Today is my last day at TBD – so you’ll have to forgive a little bit of sappiness. I’m one of the last eliminated employees to depart and sticking around to watch everyone leave has been something of an emotional roller coaster. The early days here, around when TBD launched, will always be a treasured bright spot in [...] It’s been just shy of a year since I posted about my decision to come to TBD. It was such an exciting time and such a great opportunity – I had no idea that less than a year later I’d be out the door and on to the next thing. After I was laid off at TBD, [...] Last week, I taught a mobile journalism workshop as part of APME’s Newstrain seminar at the Newseum here in Washington, D.C. While I’m not a mobile journalist per se, I am a journalist that loves my smartphone. The class was aimed at those who are new to most mobile news gathering, reporting and publishing apps and [...] Despite how it all ended, there are positive lessons to be gleaned from TBD’s build, launch and brief life. Here’s a few things I hope other news orgs won’t shy away from trying in the future [...] |
|||||
|
NOTE: Views expressed here are the author's alone. Copyright © 2012 Zombie Journalism http://zombiejournalism.com/feed/ - All Rights Reserved. |
|||||
Social Media