Comments on: Times chose quick bucks over a lasting audience http://zombiejournalism.com/2010/01/times-chose-quick-bucks-over-a-lasting-audience/ Dispatches from the walking dead in today's "old" media Mon, 07 May 2012 21:01:41 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mandy Jenkins http://zombiejournalism.com/2010/01/times-chose-quick-bucks-over-a-lasting-audience/comment-page-1/#comment-666 Mandy Jenkins Mon, 25 Jan 2010 16:06:30 +0000 http://manjamedia.com/?p=599#comment-666 The most valuable users are those who keep coming back to a site, sure, though not necessarily those who will register or pay. One doesn't have to register to give the critical info advertisers wants, they just need to be tracked across a website to see their interests. The most valuable users are those who keep coming back to a site, sure, though not necessarily those who will register or pay. One doesn't have to register to give the critical info advertisers wants, they just need to be tracked across a website to see their interests.

]]> By: shafqat http://zombiejournalism.com/2010/01/times-chose-quick-bucks-over-a-lasting-audience/comment-page-1/#comment-665 shafqat Mon, 25 Jan 2010 14:15:47 +0000 http://manjamedia.com/?p=599#comment-665 Great post - I agree that this seems like a shortsighted move, especially given the previous failure of Times Select. As for subscriber numbers, here is my take: <a href="http://blog.newscred.com/?p=226" rel="nofollow">http://blog.newscred.com/?p=226</a>.<br><br>One question I had - you mention that the bulk of news site's visitors don't have loyalty. I agree with you there. But then you mention "a primary audience we hope to keep around in the future" and "very, very valuable audience to advertisers." While I agree these users provide a lot of pageviews, aren't the most valuable users the core users who *are* loyal and who you have more information about (i.e. demographic details provided during registration)? Great post – I agree that this seems like a shortsighted move, especially given the previous failure of Times Select. As for subscriber numbers, here is my take: http://blog.newscred.com/?p=226.

One question I had – you mention that the bulk of news site's visitors don't have loyalty. I agree with you there. But then you mention “a primary audience we hope to keep around in the future” and “very, very valuable audience to advertisers.” While I agree these users provide a lot of pageviews, aren't the most valuable users the core users who *are* loyal and who you have more information about (i.e. demographic details provided during registration)?

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