What job is best for journalism right now?

So I’ve been going through something of a journalistic identity crisis lately that’s put me in a real malaise about the industry at large and my own career. So if you’ll let me get a little personal for a post, I could use some help crafting a useful new job that could help my newsroom – and help my future a little bit too.

After seeing just about every low point of staff morale and picking up more tasks seemingly every day – I’m not really sure how to describe what I do anymore or see what could possibly come next in my career path. (I used to have a plan – but it’s pretty much moot now.)

I have my annual review coming up at work and I hope to craft a new job description for myself.  Problem is, I’m no longer sure what I’m best suited for or what skills might be most useful for my newspaper or any other media organization.

Right now, my business cards still say Social Media Editor. While I like keeping the title so it sounds like I have a really innovative and cool job, my paper really can’t afford to have a position like that of, say, Robert Quigley in Austin. (After reading about the cool stuff he gets to do all day seemingly without any day-to-day news constraints, I wonder what paper can.)

So here’s what I’d like to know from you:

What kind of non-reporting journalist would most benefit you as a news consumer? What would you like to see a local news outlet do differently (that could realistically be achieved by one person)?

If you work in journalism, what skills are missing from your organization? What kind of online position would help the newsroom at large?

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