Confessional: Shameless page view ploys

Lest anyone think I’m casting stones without acknowledging my own sins, I decided to share a list of the shameless ploys I’ve used to get page views for my employers and blogs. What I’ve listed is hardly out of the ordinary for any website, but I still feel bad about it sometimes.

If I could go back to when I was in journalism school and share the following information with 2001 Mandy, she’d probably change majors. I won’t say when these stunts were done or who I worked for at the time – but it’s happened. I’ll repent for my sins someday.

Feel free to add your own or others you’ve seen in the comments.

Mandy’s Most Shameless Page View Ploys

  1. Built a photo gallery when a story would have better served the subject matter
  2. Changed the headline and summary to reflect something far more exciting/scandalous than the story’s subject.
  3. Published an online story that only has a paragraph of text and a link to a competitor’s story.
  4. Given premiere position to outrageous crime stories even though news judgment did not warrant it.
  5. Published link bait from the AP and other services even though it was out of our coverage area.
  6. Submitted news content to Digg and Fark before waiting for others to submit it.
  7. Picked the sexiest girl out of a photo gallery to feature for a gallery in a prominent news spot.
  8. Prominently featured crime stories/pet stories/disaster stories on the site long past their expiration date to keep getting page views.
  9. Linked together completely unrelated stories to draw views to unpopular content.
  10. Published content that is indistinguishable from advertising/press releases simply because it will get traffic.
This entry was posted in Rants, Surviving and tagged , , , , , . Bookmark the permalink.